Blue Ocean Strategy and Beyond Disruption Collection (2 Books) 1st Edition

Blue Ocean Strategy and Beyond Disruption Collection (2 Books) 1st Edition – Ebook PDF Instant Download/Delivery ISBN(s): 9781647829681, 1647829682

Product details:

• ISBN-10: 1647829682
• ISBN-13: 9781647829681
• Author: W. Chan Kim; Renée A. Mauborgne

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Table contents:

Part One: Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Align Value, Profit, and People Propositions
10 Renew Blue Oceans
11 Avoid Red Ocean Traps

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