Breakthrough Advertising eBook – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0887232981
• ISBN-13 ‏ : ‎ 978-0887232985
• Author: Eugene M. Schwartz (Author), Martin Edelston (Foreword)

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.

The reason why is because it deals with how to channel the forces in the marketplace which control sales.

Put simply, Gene’s book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

Table contents:

PART 1: THE BASIC STRATEGY OF PERSUASION

1 MASS DESntE: THE FORCE THAT MAKES ADVERTISING WORK—AND HOW TO FOCUS IT ONTO YOUR PRODUCT

2 YOUR PROSPECT’S STATE OF AWARENESS—HOW TO CAPITALIZE ON IT WHEN YOU WTUTE YOUR HEADLINE

3 THE SOPHISTICATION OF YOUR MARKET: HOW MANY PRODUCTS HAVE BEEN THERE BEFORE YOU?

4 38 WAYS TO STRENGTHEN YOUR HEADLINE ONCE YOU HAVE YOUR BASIC D3EA

5 SUMMARY: THE ART OF CREATIVE PLANNING— HOW TO MAKE AN IDEA GROW

PART 2: THE SEVEN BASIC TECHNIQUES OF BREAKTHROUGH ADVERTISING

6 INSDDE YOUR PROSPECT’S MIND—WHAT MAKES PEOPLE READ, WANT, BELDZVE

7 THE FTRST TECHNIQUE OF BREAKTHROUGH COPY: INTENSIFICATION

8 THE SECOND TECHNIQUE OF BREAKTHROUGH COPY: IDENTIFICATION

9 THE THIRD TECHNIQUE OF BREAKTHROUGH COPY: GRADUALIZATION

10 THE FOURTH TECHNIQUE OF BREAKTHROUGH COPY: REDEFINITION

11 THE FIFTH TECHNIQUE OF BREAKTHROUGH COPY: MECHANIZATION

12 THE SIXTH TECHNIQUE OF BREAKTHROUGH COPY: CONCENTRATION

13 THE SEVENTH TECHNIQUE OF BREAKTHROUGH COPY: CAMOUFLAGE