Built to Innovate – Ebook PDF Instant Download/Delivery
Product details:
- ISBN-10 : 1260462692
- ISBN-13 : 978-1260462692
- Author: Ben M. Bensaou , Karl Weber
It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery―until now.
Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company.
Table of contents:
PART ONE
The Innovating Habit
1 The Innovating Habit
Jump-Starting the Practice of Creativity
2 Execution and Innovating
Twin Engines Powered by Everyone in the Organization
3 The Innovating Perspective
The Supplier-Side View Versus the Customer-Side View
PART TWO
The Three Key Processes of Innovating
4 The Three Processes of Innovating
Creation, Integration, Reframing
5 Anyone, Anytime, Anywhere
Innovation Is Everyone’s Business
PART THREE
The Three Key Roles in Innovating
6 Hands-On Creativity
How to Inspire and Empower Your Company’s
Frontline Innovators
7 Coaching Innovation
How Midlevel Managers Nurture the Systems That Make
Innovating Possible
8 Setting the Agenda
How Senior Leaders Can Focus an Entire Organization on Innovating
PART FOUR
The Infrastructure for Innovating
Governance and Coordination
9 Igniting the Engine
Creating a Governance and Coordination Structure for the Innovating Engine
10 Priming the Pump
A Seven-Step Process for Creating Innovative Ideas
11 Keeping the Engine Humming
Nurturing the Habit of Innovating
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