Business Communication In Person in Print Online 10th Edition by Amy Newman 9798214338743

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ISBN-13 :  9798214338743

Author : Amy Newman 

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E prepares readers to become successful employees and leaders with a realistic approach to communication. This book covers the most important business communication concepts in detail and within the context of how communication actually happens in organizations today. Company examples and situations keep readers engaged while demonstrating how principles work in the real world. In addition to core written and oral communication skills, readers learn to navigate complex relationships and use current, sophisticated technologies. Learners also become skilled in creating PowerPoint decks, managing their online reputation with LinkedIn and other tools, engaging customers using social media, leading web meetings and conference calls, and more. Self-reflection questions throughout the book help readers develop a deeper understanding of themselves and how to communicate to reach personal and professional goals.

Business Communication : In Person, in Print, Online 10th Table of contents:

Part 1. Foundations of Business Communication
Chapter 1. Understanding Business Communication
1-1. Communicating in Organizations
1-1a. Employers’ Perspective
1-1b. Personal Perspective
1-2. The Components of Communication
1-2a. The Communication Model
1-2b. Directions of Communication
1-3. Communication Barriers
1-3a. Verbal Barriers
1-3b. Nonverbal Barriers
1-4. Communication Media Choices
1-4a. Traditional Communication Channels
1-4b. Technology-Based Communication Media
1-4c. Choosing Communication Media
1-4d. Convergence of Communication Media
1-5. Potential Legal Consequences of Communication
1-6. Ethics and Communication
1-6a. What Affects Ethical Behavior
1-6b. Ethics Pays
1-6c. Framework for Ethical Decision Making
1-7. Introducing the 3Ps (Purpose, Process, Product) Model
3Ps in Action. An Ethical Decision at General Mills
3Ps in Practice. Using the Communication Model to Plan a Message
Summary
Exercises
Company Scenario. Aggresshop
Chapter 2. Team and Intercultural Communication
2-1. Work Team Communication
2-1a. The Variables of Group Communication
2-1b. Initial Group Goals
2-1c. Constructive Feedback
2-1d. Conflict Resolution
2-1e. The Ethical Dimension of Team Communication
2-2. Collaboration on Team Writing Projects
2-2a. Applying Strategies for Team Writing
2-2b. Commenting on Peers’ Writing
2-2c. Using Technology for Work in Teams
2-3. Intercultural Communication
2-3a. Cultural Differences
2-3b. Group-Oriented Behavior
2-3c. Strategies for Communicating across Cultures
2-4. Diversity and Inclusion within the United States
2-4a. The Value of Diversity
2-4b. Diversity of Thought
2-4c. Strategies for Communicating across Differences
2-4d. Offending and Taking Offense
3Ps in Action. A Diversity Statement for Gap
3Ps in Practice. Learning about Bangladesh
Summary
Exercises
Company Scenario. Dewey, Wright, and Howe
Chapter 3. Interpersonal Communication Skills
3-1. Nonverbal Communication
3-1a. Body Movement
3-1b. Physical Appearance
3-1c. Voice Qualities
3-1d. Time
3-1e. Touch
3-1f. Space and Territory
3-2. Listening and Empathy
3-2a. The Value of Listening and Empathy
3-2b. The Problem of Poor Listening Skills
3-2c. Keys to Better Listening
3-3. Social Media for Building Business Relationships
3-3a. Engaging Customers Online
3-3b. Engaging Employees Online
3-4. Voice and Text Messaging
3-5. Business Meetings
3-5a. Determining the Meeting Format
3-5b. Planning the Meeting
3-5c. Facilitating the Meeting
3Ps in Action. Listening to Employees’ Concerns
3Ps in Practice. Planning a Meeting
Summary
Exercises
Company scenario. In the Loop Soup Kitchen
Part 2. Developing Your Business Writing Skills
Chapter 4. The Writing Process
4-1. An Overview of the Writing Process
4-2. Audience Analysis
4-2a. Who Is the Primary Audience?
4-2b. What Is Your Relationship with the Audience?
4-2c. How Will the Audience Likely React?
4-2d. What Does the Audience Already Know?
4-2e. What Is Unique about the Audience?
4-2f. Example of Audience Analysis
4-3. Planning
4-3a. Purpose
4-3b. Content
4-3c. Organization
4-4. Drafting
4-4a. Letting Go
4-4b. Overcoming Writer’s Block
4-4c. Writing for Different Media
4-5. Revising
4-5a. Revising for Content
4-5b. Revising for Style
4-5c. Revising for Correctness
4-6. Proofreading
3Ps in Action. Responding to a Reporter’s Inquiry
3Ps in Practice. Solving the Mailing Mistake
Summary
Exercises
Company Scenario. Writeaway Hotels
Chapter 5. Improving Your Writing Style
5-1. What Do We Mean by Style?
5-2. Choosing the Right Words
5-2a. Write Clearly
5-2b. Write Concisely
5-3. Writing Effective Sentences
5-3a. Use a Variety of Sentence Types
5-3b. Use Active and Passive Voice Appropriately
5-3c. Use Parallel Structure
5-4. Developing Logical Paragraphs
5-4a. Keep Paragraphs Unified and Coherent
5-4b. Control Paragraph Length
5-5. Creating an Appropriate Tone
5-5a. Write Confidently
5-5b. Use a Courteous and Sincere Tone
5-5c. Use Appropriate Emphasis and Subordination
5-5d. Use Positive Language
5-5e. Stress the “You” Attitude
3Ps in Action. Revising a Press Release for Citigroup
3Ps in Practice. Revising an Email to Employees
Summary
Exercises
Company Scenario. Writeaway Hotels
Part 3. Written Messages
Chapter 6. Neutral and Positive Messages
6-1. Types of Neutral and Positive Messages
6-2. Planning a Neutral or Positive Message
6-3. Organizing a Neutral Message
6-3a. Major Idea First
6-3b. Explanation and Details
6-3c. Friendly Closing
6-4. Sending Instant Messages for Neutral Messages
6-5. Responding to a Neutral Message
6-6. Composing Goodwill Messages
6-6a. Recognition Notes
6-6b. Congratulatory Notes
6-6c. Thank-You Notes
6-6d. Sympathy Notes
6-7. Addressing Customer Comments Online
6-7a. Deciding whether to Respond
6-7b. Responding to Positive Reviews
6-7c. Anticipating Customer Needs Online
3Ps in Action. Acknowledging a Woman’s Life
3Ps in Practice. Writing a Thank-You Note
Summary
Exercises
Company Scenario. In the Loop
Chapter 7. Persuasive Messages
7-1. Planning Persuasive Messages
7-2. Analyzing Your Audience
7-2a. Knowing Your Audience
7-2b. Applying Persuasion Principles
7-3. Writing a Short Persuasive Message
7-3a. Determining How to Start the Message
7-3b. Capturing the Reader’s Attention
7-3c. Justifying Your Idea or Request
7-3d. Dealing with Obstacles
7-3e. Motivating Action
7-4. Writing a Sales Letter
7-4a. Selecting a Central Selling Theme
7-4b. Gaining the Reader’s Attention
7-4c. Creating Interest and Building Desire
7-4d. Motivating Action
7-5. Writing and Responding to Negative Customer and Public Feedback
7-5a. Writing Complaints and Online Reviews
7-5b. Responding to Negative Feedback
3Ps in Action. Writing a Press Release about SeaWorld’s New Spaces for Whales
3Ps in Practice. Write a Sales Letter to SeaWorld Customers
Summary
Exercises
Company scenario. PersuadeCafé
Chapter 8. Bad-News Messages
8-1. Planning the Bad-News Message
8-1a. Communication Context
8-1b. Audience Analysis
8-1c. Media Choice
8-2. Components of Bad-News Messages
8-2a. Organizing the Message
8-2b. Explaining the Decision
8-2c. Giving the Bad News
8-2d. Closing the Message
8-3. Composing Bad-News Replies
8-3a. Rejecting an Idea
8-3b. Refusing a Favor
8-3c. Refusing a Customer Request
8-3d. Declining a Job Offer
8-3e. Turning down a Job Candidate
8-4. Announcing Bad News
8-4a. Bad News about Normal Operations
8-4b. Bad News about the Organization
8-4c. Bad News about Jobs
8-5. Giving and Receiving Constructive Performance Feedback
8-5a. Giving Constructive Feedback
8-5b. Receiving Constructive Feedback
3Ps in Action. Announcing a CEO’s Illness
3Ps in Practice. Telling Employees about a Settlement
Summary
Exercises
Company Scenario. Aggresshop
Part 4. Report Writing
Chapter 9. Planning the Report and Managing Data
9-1. Who Reads and Writes Reports
9-2. Finding Sources for Your Report
9-2a. Identifying Types of Data
9-2b. Searching for Relevant Sources
9-2c. Evaluating Sources of Information
9-3. Collecting Data through Questionnaires
9-3a. Constructing the Questionnaire
9-3b. Writing the Cover Letter or Email
9-4. Displaying Quantitative Information
9-4a. Constructing Tables
9-4b. Preparing Charts
9-4c. Creating Infographics
9-5. Interpreting Data
9-5a. Making Sense of the Data
9-5b. Considering the Ethical Dimension
3Ps in Action. Creating an Infographic
3Ps in Practice. Developing a Questionnaire about Cancer Awareness
Summary
Exercises
Company Scenario. PersuadeCafé
Chapter 10. Writing the Report
10-1. Planning the Report
10-1a. Selecting a Report Format
10-1b. Organizing the Report
10-1c. Outlining the Report
10-2. Drafting the Report
10-2a. Drafting the Body
10-2b. Drafting Supplementary Sections
10-3. Developing an Effective Writing Style
10-3a. Tone
10-3b. Pronouns
10-3c. Verb Tense
10-3d. Emphasis and Subordination
10-3e. Coherence
10-4. Documenting Your Sources
10-4a. Why We Document Sources
10-4b. What Has to Be Documented
10-4c. How to Document Sources
10-4d. Distortion by Omission
10-5. Designing, Formatting, and Refining the Report
10-5a. Designing and Formatting Text-Based Reports
10-5b. Designing and Formatting PowerPoint Reports
10-5c. Refining Your Report
3Ps in Action. Writing Message Titles for a PowerPoint Report
3Ps in Action. Writing an Executive Summary for a PowerPoint Report
Summary
Exercises
Company Scenario. PersuadeCafé
Part 5. Oral and Employment Communication
Chapter 11. Oral Presentation
11-1. The Role of Business Presentations
11-2. Planning the Presentation
11-2a. Purpose
11-2b. Audience Analysis
11-2c. Delivery Method
11-3. Organizing the Presentation
11-3a. The Opening
11-3b. The Body
11-3c. The Ending
11-3d. Humor in Business Presentations
11-4. Planning Team and Online Presentations
11-4a. Team Presentations
11-4b. Online Presentations
11-5. Developing Visual Support for Business Presentations
11-5a. Creating Presentation Slides
11-5b. Using Presentation Slides
11-5c. Using Video
11-5d. Creating and Using Handouts
11-6. Practicing and Delivering the Presentation
11-6a. Practicing the Presentation
11-6b. Delivering the Presentation
3Ps in Action. Giving Speech Feedback to Mary Barra, General Motors CEO
3Ps in Practice. Preparing for an Industry Conference Presentation
Summary
Exercises
Company Scenario. PersuadeCafé
Chapter 12. Employment Communication
12-1. Putting Your Best Self Forward
12-2. Preparing Your Résumé
12-2a. Résumé Length
12-2b. Résumé Format
12-2c. Résumé Content
12-3. Managing Your Online Image
12-3a. Your Online Reputation
12-3b. LinkedIn
12-3c. Creative Résumés
12-4. Writing Cover Letters and Inquiry Emails
12-4a. Cover Letters
12-4b. Inquiry Emails
12-5. Preparing for a Job Interview
12-5a. Researching the Organization
12-5b. Practicing Interview Questions
12-5c. Managing a Video or Phone Interview
12-5d. Preparing Your Own Questions
12-6. Conducting Yourself during and after the Interview
12-6a. Dressing for Success
12-6b. Acting Professionally
12-6c. Demonstrating Confidence and Focusing on Your Qualifications
12-6d. Preparing for Multiple Interviewers
12-6e. Assessing Yourself and the Company
12-6f. Following up throughout the Process
12-7. Practicing Business Etiquette
12-7a. Meeting and Greeting
12-7b. Dining
12-7c. Giving Gifts
12-7d. Working in an Office
3Ps in Action. Sending a Thank-You Note

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