Business Communication: Process & Product 9th Edition

Business Communication: Process & Product 9th Edition – Ebook Instant Download/Delivery ISBN(s): 9781305957961,1305957962,9798214338750

Product detail:

• ISBN 13: 9798214338750
• Author: Mary Ellen Guffey, Dana Loewy

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepares readers for success in today’s digital workplace. This book introduces the basics of communicating effectively in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and developing individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps readers improve critical English language skills.

Table of contents:

UNIT I: COMMUNICATION FOUNDATIONS.

1. Business Communication in the Digital Age.

2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.

3. Intercultural Communication. UNIT II: THE WRITING PROCESS.

4. Planning Business Messages.

5. Organizing and Writing Business Messages.

6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION.

7. Electronic Messages and Digital Media.

8. Positive Messages.

9. Negative Messages.

10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations.

11. Reporting in the Digital Age Workplace.

12. Informal Business Reports.

13. Proposals, Business Plans, and Formal Business Reports.

14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION.

15. The Job Search, Resumes, and Cover Letters in the Digital Age.

16. Interviewing and Following Up. Appendix A: Document Format Guide. Appendix B: Citation Format Guide. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar and Mechanics Guide.

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