Business Foundations: A Changing World 13e ISE – Ebook Instant Download/Delivery ISBN(s): 9781265043698,1265043698,9781265444716, 1265444714
Product details:
- ISBN-10: 1265444714
- ISBN-13: 9781265444716
- Author: O. C. Ferrell
The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. The 13th edition reflects the latest developments in the business world including the effects of COVID-19 on unemployment and supply chain and emerging technologies such as artificial intelligence, blockchain, cryptocurrency, predictive analytics and more. It also has expanded coverage on diversity, equity and inclusion, particularly in the areas of recruiting and hiring. Business A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guides students through the technology-saturated world of business today.
Table contents:
Part 1: Business in a Changing World
Part 2: Starting and Growing a Business
Part 3: Managing for Quality and Competitiveness
Part 4: Creating the Human Resource Advantage
Part 5: Marketing: Developing Relationships
Part 6: Financing the Enterprise
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