Business foundations: A changing world 12th Edition

Business foundations: A changing world 12th Edition – Ebook Instant Download/Delivery ISBN(s): 9781260565805,1260565807,9781260488821, 1260488829

Product details:

• ISBN-10: 1260488829
• ISBN-13: 9781260488821
• Author:  O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

The 12th edition reflects the latest developments in the business world – technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact – particularly on global trade, relationships, and career opportunities – that technology has on the business world.
Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.

Table contents:

Part 1 Business in a Changing World
1 The Dynamics of Business and Economics?
2 Business Ethics and Social Responsibility?
3 Business in a Borderless World?
Part 2 Starting and Growing a Business
4 Options for Organizing Business?
5 Small Business, Entrepreneurship, and Franchising?
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management?
7 Organization, Teamwork, and Communication?
8 Managing Operations and Supply Chain?
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce?
10 Managing Human Resources?
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing?
12 Dimensions of Marketing Strategy?
13 Digital Marketing and Social Networking?
Part 6 Financing the Enterprise
14 Accounting and Financial Statements?
15 Money and the Financial System?
16 Financial Management and Securities Markets?

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