Business in Action 10th Global Edition

Business in Action 10th Global Edition – Ebook Instant Download/Delivery ISBN(s): 9781292721651,1292721650,9781292721675

Product details:

• ISBN: 9781292721675
• Author:  Courtland Bovee, John Thill

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world.

Table contents:

1. Developing a Business Mindset
2. Economics, Money, and Banking
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12. The Art and Science of Marketing
13. Product Management and Pricing Strategies
14. Customer Communication and Product Distribution
15. Financial Information and Accounting Concepts
16. Financial Management and Financial Markets

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