M: Business 6th Edition O.C. Ferrell

M: Business 6th Edition O.C. Ferrell- Ebook Instant Download/Delivery ISBN(s): 9781259929458,1259929450,9781260290189, 1260290182

Product details:

• ISBN 10:1260290182
• ISBN 13:  9781260290189
• Author:O. C. Ferrell; Geoffrey Hirt; Linda Ferrell
  

M: Business is designed to be brief, lean, and flexible, its cutting-edge approach enables you to cover topics at the depth you want with an unrivaled mixture of exciting fresh content and resources supporting active learning. M: Business represents the best value available in the brief Introduction to Business market with its unbeatable student-focused current content and the best in class teaching support.

Table contents:

CHAPTER 1: THE DYNAMICS OF BUSINESS AND ECONOMICS
CHAPTER 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
CHAPTER 3: BUSINESS IN A BORDERLESS WORLD
CHAPTER 4: OPTIONS FOR ORGANIZING BUSINESS
CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISING
CHAPTER 6: THE NATURE OF MANAGEMENT
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
CHAPTER 8: MANAGING OPERATIONS AND SUPPLY CHAINS
CHAPTER 9: MOTIVATING THE WORKFORCE
CHAPTER 10: MANAGING HUMAN RESOURCES
CHAPTER 11: CUSTOMER-DRIVEN MARKETING
CHAPTER 12: DIMENSIONS OF MARKETING STRATEGY
CHAPTER 13: DIGITAL MARKETING AND SOCIAL MEDIA
CHAPTER 14: ACCOUNTING AND FINANCIAL STATEMENTS
CHAPTER 15: MONEY AND THE FINANCIAL SYSTEM
CHAPTER 16: FINANCIAL MANAGEMENT AND SECURITIES MARKETS

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