(Ebook PDF) Business Plans For Dummies 3rd Edition by Paul Tiffany 1119866391 9781119866398

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Product details:

ISBN-10 :  1119866391 

ISBN-13 :  9781119866398

Author : Paul Tiffany 

PRIMARY AUDIENCE: New and aspiring business owners who need help creating a plan so their business can find success.

Business Plans For Dummies 3rd Table of contents:

Part 1: Getting Started with Business Plans
Chapter 1: Preparing to Do a Business Plan
Identifying Your Planning Resources
Assembling Your Planning Team
Putting Your Plan on Paper or in Cyberspace
Chapter 2: Understanding the Importance of a Business Plan
Bringing Your Ideas into Focus
Understanding the Planning behind the Plan
Satisfying Your Audience
Chapter 3: Setting Off in the Right Direction
Understanding Why Values Matter
Clarifying Your Company Values
Creating Your Company’s Vision Statement
Chapter 4: Charting the Proper Course
Creating Your Company’s Mission Statement
Introducing Goals and Objectives
Minding Your Own Business: Setting Goals and Objectives
Part 2: Describing Your Marketplace
Chapter 5: Examining the Business Environment
Understanding Your Business
Analyzing Your Industry
Recognizing Critical Success Factors
SWOT: Preparing for Opportunities and Threats
Chapter 6: Slicing and Dicing Markets
Separating Customers into Groups
Identifying Market Segments
Finding Useful Market Segments
Becoming Market Driven
Chapter 7: Getting Up Close and Personal with Customers
Keeping Track of the Big Picture
Categorizing Your Customers
Discovering the Ways Customers Behave
Figuring Out How Customers Make Choices
Understanding the Global Customer
Serving Your Customers Better
Looking at a Special Case: Business Customers
Chapter 8: Covering Your Competition
Understanding the Value of Competitors
Identifying Your Real Competitors
Tracking Your Competitors’ Actions
Predicting Your Competitors’ Moves
Competing to Win
Part 3: Weighing Your Company’s Prospects
Chapter 9: Assessing Where You Stand Today
Doing Situation Analysis
Identifying Strengths and Weaknesses
Analyzing Your Situation in 3-D
Chapter 10: Profiting from Your Business Plan
Describing What You Do Best
Putting Together a Business Model
Making Your Business Model Work
Earmarking Resources
Chapter 11: Figuring Out the Financial Details
Reading Income Statements
Interpreting Balance Sheets
Examining Cash-Flow Statements
Evaluating Financial Ratios
Chapter 12: Forecasting and Budgeting
Constructing a Financial Forecast
Exploring Alternative Financial Forecasts
Making a Budget
Part 4: Looking to the Future
Chapter 13: Confronting Uncertainty
Understanding the Dangers of Ignoring Change
Defining the Dimensions of Change
Anticipating Change
Preparing for a Changing Future
Chapter 14: Thinking Strategically
Applying Off-the-Shelf Strategies
Changing Your Boundaries
Leading and Following
Tailoring Your Own Strategy
Chapter 15: Growing Up, Growing Bigger, and Growing Old
Facing Up to the Product Life Cycle
Finding Ways to Expand
Managing Your Product Portfolio
Asking Two Final Questions About Growth
Part 5: Putting Your Business Plan into Action
Chapter 16: Shaping and Shape-Shifting Your Organization
Recognizing That Form Follows Function
Putting Together an Effective Organization
Thinking and Organizing for the Future
Chapter 17: Leading the Way
Encouraging Leadership Roles
Developing Business Skills (And Having the Right Personality Traits)
Creating the Right Culture
Following Through with Your Vision
Bringing Your Plan to Life (And Making a Final Check)
Part 6: The Part of Tens
Chapter 18: Ten (Or So) Signs That Your Business Plan Needs Refreshing — or Worse
Your Business Goals Change Abruptly
You Don’t Meet Your Plan Milestones
New Technology Makes a Splash
Important Customers Walk Away
The Competition Heats Up
Product Demand Falls Sharply
Revenues Go Down or Costs Go Up
Company Morale Slumps
Key Financial Projections Don’t Pan Out
Too Much Growth, Too Fast
An Unwanted Surprise Pops Up
Chapter 19: Ten (Or So) Questions to Ask about Your Plan
Are Your Goals and Mission in Sync?
Can You Point to Major Opportunities?
Have You Prepared for Threats?
Do You Know Your Customers?
Can You Track Your Competitors?
Do You Know Your Strengths and Weaknesses?
Does Your Strategy Make Sense?
Can You Stand Behind the Numbers?
Are You Really Ready for Change?
Is Your Plan Concise and Up-to-Date?
What’s the Worst That Can Happen, and How Will You Deal with It?
Chapter 20: Ten (Or So) Business-Planning Never-Evers
Failing to Plan in the First Place
Shrugging Off Values and Vision
Second-Guessing the Customer
Underestimating Your Competition
Ignoring Your Strengths
Mistaking a Budget for a Plan
Shying Away from Reasonable Risk
Allowing One Person to Dominate a Plan
Being Afraid to Change
Forgetting to Motivate and Reward

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