Business Research Methods 14th Edition

Business Research Methods 14th Edition – Ebook Instant Download/Delivery ISBN(s): 9781264704651,1264704658,9781264098538, 1264098537

Product details:

• ISBN-10: 1264098537
• ISBN-13: 9781264098538
• Author: Pamela S. Schindler

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect?, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Table contents:

Part I: Building the Foundation for Research

Part II: The Design of Business Research

Part III: Measurement

Part IV: Collect, Prepare, and Examine the Data

Part V: Analyze and Interpret Data

Part VI: Stage 5: Report the Research

Part VII: Research Project Overview

People also search:

business research methods assignment pdf

business research methods and project work topics

advanced business research methods pdf

advanced business research methods

advanced business research methods assignment

an introduction to business research methods