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(EBook PDF) Business Research Methods 5th Edition by Emma Bell, Alan Bryman, Bill Harley 0198809875 978-0198809876 full chapters

Name: (EBook PDF) Business Research Methods 5th Edition by Emma Bell, Alan Bryman, Bill Harley 0198809875 978-0198809876 full chapters
SKU: EB-38411490
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Business Research Methods, 5th Edition Bell Digital Instant Download

Author(s): Bell, Emma, Bryman, Alan, Harley, Bill

ISBN(s): 9780198809876, 0198809875

Edition: 5

File Details: PDF, 27.73 MB

Year: 2019

Language: English

SKU: EB-38411490 Category: Biography & Autobiography - Business & Finance Tags: Alan, Bell, Bill, Bryman, Emma, Harley

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Business Research Methods 5th Edition by Emma Bell, Alan Bryman, Bill Harley – Ebook PDF Instant Download/DeliveryISBN: 0198809875, 978-0198809876

Full download Business Research Methods 5th Edition after payment

Product details:

ISBN-10 ‏ : ‎ 0198809875

ISBN-13 ‏ : ‎ 978-0198809876

Author: Emma Bell, Alan Bryman, Bill Harley

Business Research Methods is the complete introduction to doing business research and an ideal guide for students embarking on a research project.

Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through “Tips and Skills” boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.

Business Research Methods 5th Table of contents:

Part 1: Research process

Nature and process of business research

Business research strategies

Research designs

Planning a research project and developing research questions

Getting started: reviewing the literature

Ethics in business research

Writing up business research – Part 2: Quantitative research

Nature of quantitative research

Sampling in quantitative research

Structured interviewing

Self-completion questionnaires

Asking questions

Quantitative research using naturally occurring data

Secondary analysis and official statistics

Quantitative data analysis

Using IBM SPSS statistics – Part 3: Qualitative research

Nature of qualitative research

Sampling in qualitative research

Ethnography and participant observation

Interviewing in qualitative research

Focus groups

Language in qualitative research

Documents as sources of data

Qualitative data analysis

Computer-assisted qualitative data analysis: using NVivo

Part 4: Mixed methods research

Breaking down the quantitative/qualitative divide

Mixed methods research: combining quantitative and qualitative research

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