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BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) 11th Edition

Name: BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) 11th Edition
SKU: EB-34584288
Price: 25.00 USD
Availability: InStock

$25.00

BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) 11th Edition Kelly Digital Instant Download

Author(s): Kelly, Marcella, Williams, Chuck

ISBN(s): 9781337407120, 1337407127

Edition: 11

File Details: PDF, 46.87 MB

Year: 2018

Language: English

SKU: EB-34584288 Category: Business & Economics - Management & Leadership Tags: BUSN, Chuck Williams, Marcella Kelly, MindTap Business

Description

BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) 11th Edition- Ebook Instant Download/Delivery ISBN(s): 9781337407120,1337407127

Product details:

ISBN 10: 1337911259
ISBN 13: 9781337911252
Author: Marcella Kelly, Chuck Williams

Through ongoing research into students workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience all at an affordable price. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course–to provide engaging content, to challenge every individual and to build their confidence. BUSN features a full suite of student and instructor resources, all-new concept videos, a new flashcard tool, and more. Now available with MindTap.

Table contents:

Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.

Part II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.

Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.

Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.

Part V: MANAGING A BUSINESS
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together

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