(Ebook PDF) Case studies in the traditional food sector a volume in the consumer science and strategic marketing series 1st edition by Alessio Cavicchi, Cristina Santini 0081012608 9780081012604 full chapters

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ISBN-10 :  0081012608 

ISBN-13 :  9780081012604

Author : Alessio Cavicchi, Cristina Santini 

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

Case studies in the traditional food sector: a volume in the consumer science and strategic marketing series 1st Table of contents:

Part I: Traditional Foods: Definitions, Challenges and Consumer Trends
Chapter 1. Traditional Food: Definitions and Nuances
Abstract
Introduction
Traditional Food and Consumers
Traditional Food and Producers
Traditional Food and Collectivities
Concluding Remarks
References
Further Reading
Chapter 2. Global Challenges in Traditional Food Production and Consumption
Abstract
Introduction
Legislation for the Protection of TFPs
Consumers and TFPs
Which Marketing Strategies for TFPs?
Concluding Remarks
References
Chapter 3. Traditional Food Products and Consumer Choices: A Review
Abstract
Introduction
Consumers’ Conceptualization of TFPs
Consumer Knowledge and Awareness for Noncertified and Certified TFPs
Consumer Purchasing Drivers and Deterrents
Consumer Preferences and WTP for TFPs and European Quality Labels
Conclusion
References
Websites
Part II: Sensory and Consumer Research Between Theory and Practice
Chapter 4. Sensory and Consumer Approaches for Targeted Product Development in the Agro-Food Sector
Abstract
What is Sensory and Consumer Science?
Applications of Sensory/Consumer Insights in New Product Development
Current Trends in Sensory and Consumer Science
Conclusions
References
Further Reading
Methodological Notes
Chapter 5. How Can Consumer Science Be Used for Gaining Information About Consumers and the Market?: The role of psychophysiological and neuromarketing research
Abstract
Introduction
An Evaluation of Current Research Methods
Psychophysiological/Neuromarketing Research Tools
Functional Magnetic Resonance Imaging
Electroencephalography
Galvanic Skin Response
Heart Rate
Eye Tracking (RT)
Facial Recognition
A Case Study Example
Conclusions
References
Further Reading
Chapter 6. How Can Consumer Science Help to Reduce the Risk of Market Failure? An Academician–Practitioner Approach in the Italian Olive Oil Industry
Abstract
Introduction
An Outlook to the Business: EU Regulations, Trends, and Challenges of the Olive Oil Sector in Italy
The Business Problem and the Need for a Deep Understanding of Market Dynamics
Research Questions and Methodology: The Workshop
Results
Discussion and Conclusions
References
Websites
Chapter 7. How Do Firms Process Info? Monitoring Brand Equity Drivers in Food and Beverage Sectors
Abstract
Introduction
The Role of Consumer Behavior in Strategic Brand Management
Brand Equity Drivers: Key Constructs and Measurement Scales
A Comparative Case Study on Beer and Coffee
Conclusion
References
Further Reading
Appendix
Part III: Adopting Innovative Marketing Strategies Based on Market Research Insights and Consumer Studies
Chapter 8. Exploring the Benefits of Employing Market Insights and Consumer Trends in Food Product Innovation: A Case Study from Germany
Abstract
Introduction
Product Innovation in Small Firms
Diffusion of Innovation
The Case of Stiefkind Apple Juice
References
Further Reading
Methodological Notes
Chapter 9. Marketing Research on Fruit Branding: The Case of the Pear Club Variety “Angelys”
Abstract
Introduction
Branding in the Fruit Industry
Consumer Science, Marketing Research, and Marketing Strategies
Conclusion
Acknowledgments
References
Further Reading
Methodological Appendix
Chapter 10. How Can Consumer Science Help Firms Transform Their Dog (BCG Matrix) Products Into Profitable Products?
Abstract
Introduction
Bibliographical Review
Product Portfolio and Structure of the Pecorino Cheese Market
Consumer Science and Marketing Strategies
Discussion
Conclusion
References
Further Reading
Methodological Notes
Part IV: Mature Products in a Mature Business? Challenges and Opportunities for Traditional Food Products
Chapter 11. How CS Can be Used for Producing Info that Can be Employed in Strategy Making
Abstract
Introduction
Background Context and Objectives
Materials and Methods
Results
Consumer Research and Marketing Strategies: The Case of Monte Veronese PDO
Conclusion
References
Methodological Notes
Chapter 12. Regional Food Labels as a Way to Reposition Mature Products
Abstract
Introduction: How Regional Labels May Help Reinventing Mature products
Czech Food Labels Signaling Origin and Quality: “Flooded” Consumers
Vysočina Region and Its Regional Labels
Materials and Methods
Research Results
Model 0: Awareness of Created (nonexistent) Label
Model 1: Awareness of Label “Regional Food Vysočina Region”
Model 2: Awareness of Label “Vysočina Regional Product”
Conclusion
References
Further Reading
Appendix
Chapter 13. How Do Firms Use Consumer Science to Target Consumer Communication? The Case of Animal Welfare
Abstract
Introduction
Relationship Between Traditional Food Products and Innovation
Materials and Methods
Consumers’ and Supply Chain Stakeholders’ Perceptions of Animal Welfare Innovative Practices

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