Cases in Strategic Management: Creativity and Innovation Perspective 1st Edition Sanjay Dhir

Cases in Strategic Management: Creativity and Innovation Perspective – Ebook Instant Download/Delivery ISBN(s): 9789385965746,9385965743

Product details:

• ISBN-10 ‏ : ‎9385965743
• ISBN-13 ‏ : ‎ 978-9385965746
• Author(s): Sanjay Dhir; Swati Dhir; Sushil

This case book provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization. This book will serve as an excellent companion to leading text books on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives.

Table contents:

1 Backpacker’s Hostel
Theme II
2 Passionate Zomans
3 Dr. Reddy’s Laboratories: Entry in German Market
Theme III
4 Linking the World’s Professionals
5 Airtel Zero
Theme IV
6 Button Dabao, Truck Bulao
7 M&M: Logan and International Expansion
Theme V
8 Micromax: Leveraging Scales
Theme VI
9 On-Demand Logistics: Shipsy
Theme VII
10 Smart + Activity
11 Videocon: Rise From the Ashes
Theme VIII
12 Indian Starbucks
13 Emami: Establishing Manufacturing Plant Overseas
Theme IX International Strategy
14 Flipkart: Amazon of India
15 Hero MotoCorp: Manufacturing Happinesson a Global Scale
Theme X Strategic Implementation
16 The IPL Era
Theme XI Strategic Control
17 AutoNcab: Redefining Travelling
Theme XII Change and Turnaround
18 Greymeter
Theme XIII Creativity and Innovation
19 Routofy: Building a Systemic Innovation Capability

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