Communicating National Image through Development and Diplomacy 1st Edition by James Pamment 3319767593 9783319767598

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ISBN-10 :  3319767593 

ISBN-13 :  9783319767598

Author : James Pamment 

This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.

Communicating National Image through Development and Diplomacy 1st Table of contents:

1. Introduction: New Dimensions in the Politics of Image and Aid
2. Communication at the Crossroads of Development, Public Diplomacy and Soft Power
3. The Business of Bilateral Branding
4. Nation Branding, Neoliberal Development, and the Remaking of the Nation-State: Lessons from Post-war Kosovo
5. Odd Bedfellows? US Pub(l)ic Diplomacy, Colombian Industry Policy, and Sex Tourism in Cartagena
6. Entitled to Benevolence? South Korea’s Government-Sponsored Volunteers as Public Diplomacy and Development Actors
7. The Slow Reunification of Development Assistance and Public Diplomacy: Exchange and Collaboration Activities Through the Swedish Institute 1973–2012
8. State–Civil Society Partnerships in International Aid and Public Diplomacy: The Case of Turkey and Somalia
9. Communicating Mexico’s International Development Cooperation: An Incipient Public Diplomacy Strategy
10. Power Relations in Development Communication and Public Diplomacy: US and Chinese Practices in Afghanistan
11. Ambivalent Perception of China’s “One Belt One Road” in Russia: “United Eurasia” Dream or “Metallic Band” of Containment?
12. Conclusion

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Tags: Communicating, National Image, Development, Diplomacy, James Pamment