Communication and Health: Media, Marketing and Risk 1st Edition Charlene 9811642907 9789811642906

This completed downloadable of Communication and Health: Media, Marketing and Risk 1st Edition Charlene Elliott

Instant downloaded Communication and Health: Media, Marketing and Risk 1st Edition Charlene Elliott pdf docx epub after payment.

Product details:

• ISBN-10: 9811642907 
• ISBN-13: 9789811642906
• Author: Charlene Elliott

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Table of contents:

Part I. Representing Health
Decentring Representation: Media Frames and Communicating Health
No Way to Live: Fat Bodies on Reality Television
“Who Wants to Live Forever? You Want to Live Well”: The Appeal to Health in Coverage of Anti-Ageing Science and Medicine
Feeling by Looking: Public Health Handwashing Posters as Emplaced Vital Media
Part II. Marketing and Promoting Health
“Great Taste! Fun for Kids!”: Marketing Vitamins for Children
Imperial Tobacco Canada and Health Reassurance Cigarette Marketing During the 1970s
Influencing Diet: Social Media, Micro-Celebrity, Food, and Health
Marketing Mental Health: Critical Reflections on Literacy, Branding and Anti-Stigma Campaigns
Part III. Co-Producing Health
Co-Authoring the “Person” in Person-Centred Care: A Critical Narrative Analysis of Patient Stories on Healthcare Organization Websites
The Branding of Movember and the Co-production of Men’s Health
The Social Construction of ‘Good Health’
Part IV. Managing Health: Troubling Surveillance and Communicating Risk
“You Don’t Own a FitBit, the FitBit Owns You”: A Taxonomy of Privacy Attitudes in the Context of Self-Quantification
Cases and Traces, Platforms and Publics: Big Data and Health Surveillance
Challenges in Vaccine Communication
Critical Communication Studies and COVID-19: Mediation, Discourse

People also search:

communication and healthy relationships

communication and health literacy

health communication and health information technology

introduction to communication and health

communication and health education