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Communication Research Measures III: A Sourcebook Elizabeth E. Graham

Name: Communication Research Measures III: A Sourcebook Elizabeth E. Graham
SKU: EB-10562760
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Communication Research Measures III: A Sourcebook Elizabeth E. Graham Digital Instant Download

Author(s): Elizabeth E. Graham, Joseph P. Mazer

ISBN(s): 9781138304413, 9781351397131, 1138304417, 1351397133

File Details: PDF, 2.96 MB

Year: 2020

Language: English

SKU: EB-10562760 Categories: dictionaries & phrasebooks, Languages - Grammar Tags: Communication Research, Elizabeth E. Graham, Joseph P. Mazer, Measures III

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Communication Research Measures III: A Sourcebook – Ebook Instant Download/Delivery ISBN(s): 9781138304413,9781351397131,1138304417,1351397133,9781000149388, 1000149382

Product details:

ISBN 10:1000149382
ISBN 13: 9781000149388
Author: Elizabeth E. Graham

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication–areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

Table contents:

Part I: Measurement Trends and Issues
1. Measurement in Interpersonal Communication

2. Measurement in Family Communication

3. Measurement in Health Communication

4. Measurement in Instructional Communication

5. Measurement in Intergroup Communication

6. Measurement in Organizational Communication

7. Measurement in Sports Communication

8. Measurement in Public Relations

9. Measurement in Computer-Mediated Communication

10. Measurement in Intercultural and Cross-Cultural Communication

11. Measurement in Mass Communication