Consumer Behavior 7th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters 9798214340630

Consumer Behavior 7th Edition by Wayne D. Hoyer – Ebook Instant Download/Delivery ISBN(s): 9781305507272,1305507274,2016948643

Product details:

• ISBN 13: 9798214340630
• Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Table contents:

Part 1. An Introduction to Consumer Behavior

Chapter 1. Understanding Consumer Behavior

Part 2. The Psychological Core

Chapter 2. Motivation, Ability, and Opportunity

Chapter 3. From Exposure to Comprehension

Chapter 4. Memory and Knowledge

Chapter 5. Attitudes Based on High Effort

Chapter 6. Attitudes Based on Low Effort

Part 3. The Process of Making Decisions

Chapter 7. Problem Recognition and Information Search

Chapter 8. Judgment and Decision-Making Based on High Effort

Chapter 9. Judgment and Decision-Making Based on Low Effort

Chapter 10. Post-Decision Processes

Part 4. The Consumer’s Culture

Chapter 11. Social Influences on Consumer Behavior

Chapter 12. Consumer Diversity

Chapter 13. Household and Social Class Influences

Chapter 14. Psychographics: Values, Personality, and Lifestyles

Part 5. Consumer Behavior Outcomes and Issues

Chapter 15. Innovations: Adoption, Resistance, and Diffusion

Chapter 16. Symbolic Consumer Behavior

Chapter 17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society

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