Consumer Behavior: Buying, Having, and Being (11th Edition ) 11th Edition

Consumer Behavior: Buying, Having, and Being (11th Edition ) 11th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 8120350596
• ISBN-13 ‏ : ‎ 978-8120350595
• Author: SOLOMON (Author)

This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Table contents:

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

Chapter 2 Decision Making and Consumer Behavior

Chapter 3 Cultural Influences on Consumer Decision Making

Chapter 4 Consumer and Social Well-Being

Chapter 5 Perception

Chapter 6 Learning and Memory

Chapter 7 The Self

Chapter 8 Attitudes and Persuasion Store Image

Chapter 9 Group and Situational Effects on Consumer Behavior

Chapter 10 Consumer Identity I: Sex Roles and Subcultures

Chapter 11 Consumer Identity II: Social Class and Lifestyles

Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

Title Tag:

Understanding Consumer Behavior: Insights into Buying, Having, and Being
Explore the World of Consumer Behavior: A Deep Dive into Buying, Having, and Being
Unveiling Consumer Trends: A Study on Buying, Having, and Being Behavior Patterns