Consumer Behavior: Buying, Having, and Being, 13th Edition Michael R. Solomon

Consumer Behavior: Buying, Having, and Being, 13 Edition Michael R. Solomon – Ebook Instant Download/Delivery ISBN(s): 9780135225691,0135225698

Product details:

• ISBN 10: 0135225698
• ISBN 13: 9780135225691
• Author:  Michael R. Solomon

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Table content:

1 Buying, Having, and Being: An Introduction to Consumer Behavior

2 Consumer Well-Being

3 Perception

4 Learning and Memory

5 Motivation and Affect

6 The Self: Mind, Gender, and Body

7 Personality, Lifestyles, and Values

8 Attitudes and Persuasive Communications

9 Decision Making

10 Buying, Using, and Disposing

11 Group Influences and Social Media

12 Income and Social Class

13 Subcultures

14 Culture

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