(Ebook PDF) Content Inc Second Edition Start a Content First Business Build a Massive Audience and Become Radically Successful (With Little to No Money) 2nd edition by Pulizzi 1264257546 978-1264257546 full chapters

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) 2nd edition by Pulizzi – Ebook PDF Instant Download/DeliveryISBN: 1264257546, 978-1264257546

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Product details:

ISBN-10 : 1264257546

ISBN-13 : 978-1264257546

Author: Pulizzi

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
Do you create digital content? Well, this is the business model you’ve been looking for…In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) 2nd Table of contents:

INTRODUCTION
PART 1 STARTING THE JOURNEY
CHAPTER 1 BEGINNING WITH THE END IN MIND
CHAPTER 2 THE CONTENT INC. OPPORTUNITY
PART 2 THE SWEET SPOT
CHAPTER 3 EXPERTISE + DESIRE
CHAPTER 4 AUDIENCE DEEP DIVE
PART 3 THE CONTENT TILT
CHAPTER 5 TILT OR BUST
CHAPTER 6 HOW TO FIND AND TEST THE TILT
CHAPTER 7 FINALIZING THE CONTENT MISSION
PART 4 THE BASE
CHAPTER 8 DO ONE THING . . . GREAT
CHAPTER 9 SELECTING YOUR PLATFORM
CHAPTER 10 COMING UP WITH IDEAS
CHAPTER 11 THE CONTENT CALENDAR
CHAPTER 12 FINDING CONTENT HELP
PART 5 AUDIENCE BUILDING
CHAPTER 13 THE METRIC THAT DRIVES THE MODEL
CHAPTER 14 MAXIMUM FINDABILITY
CHAPTER 15 STEALING AUDIENCE
CHAPTER 16 SOCIAL MEDIA SELECTION
PART 6 REVENUE
CHAPTER 17 SURVIVAL MONETIZATION
CHAPTER 18 BUILDING THE REVENUE MODEL
PART 7 DIVERSIFY
CHAPTER 19 BUILDING OUT EXTENSIONS
CHAPTER 20 ACQUIRING CONTENT ASSETS
PART 8 SELL OR GO BIG
CHAPTER 21 EXIT PLANNING
CHAPTER 22 EVALUATING YOUR OPTIONS
PART 9 NEXT-LEVEL CONTENT INC.
CHAPTER 23 PUTTING IT ALL TOGETHER
CHAPTER 24 JOIN THE MOVEMENT
ACKNOWLEDGMENTS
INDEX

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