Corporate Entrepreneurship and Innovation 4th Edition Paul Burns

Corporate Entrepreneurship and Innovation – Ebook Instant Download/Delivery ISBN(s): 9781352008807,1352008807

Product details:

• ISBN-10 ‏ : ‎ 1352008807
• ISBN-13 ‏ : ‎ 9781352008807
• Author(s): Paul Burns

Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.

It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture.

Table contents:

1. Introduction: Entrepreneurship – thriving in chaos

Part I: Entrepreneurship and innovation
2. Corporate entrepreneurship

3. Innovation

Part II: Building entrepreneurial architecture
4. Culture in the entrepreneurial organization
5. Structure in the entrepreneurial organization

6. Leading the entrepreneurial organization

7. Managing the entrepreneurial organization

8. Managing risk in the entrepreneurial organization

Part III: Encouraging the entrepreneurial mindset
9. Encouraging creativity and innovation

10. Generating business ideas

11. Encouraging concept development

12. Strategy and business model development

Part IV: Corporate venturing
13. Venture teams and intrapreneurs
14. Product/market development

15. Shareholder value in the multi-product/market fi rm

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