Corporate Responsibility and Digital Communities An International Perspective towards Sustainability 1st Edition by Georgiana Grigore 3319634807 9783319634807

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ISBN-10 ‏ : ‎3319634807 

ISBN-13 ‏ : ‎9783319634807

Author:   Georgiana Grigore 

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. 

Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability 1st Table of contents:

1. Corporate Responsibility and Digital Communities: An Introduction
Part I. Corporate Responsibility and Digital Communities
2. When Corporate Responsibility Meets Digital Technology: A Reflection on New Discourses
3. Complementarity and Interconnection Between CSR and Crowdfunding: A Case Study in Greece
4. Turning a Deaf Ear to the Citizen’s Voice. Digital Activism and Corporate (Ir)responsibility in the North Dakota Access Pipeline Protest
5. Exploring Sense of Community within an Online Healthcare Context
Part II. Corporate Responsibility Activities and Social Media
6. #Sustainability on Twitter: Loose Ties and Green-Washing CSR
7. Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist
8. CSR Communications on Twitter: An Exploration into Stakeholder Reactions
9. The Case of Thessaloniki’s Branding: Constructing Social Networking and CSR in the Digital Era
Part III. Corporate Responsibility in the Digital Economy: Global Challenges
10. The Role of the Private Sector in Global Sustainable Development: The UN 2030 Agenda
11. The Role of CSR Communication in Master’s Degree Curricula Throughout Europe: Universities’ Roles as Digital Communities in Preparing Students for Future Challenges
12. License to Kill: Examining Licensing Effect in the Context of Corporate Social Responsibility and Tax Reporting from the Consumers’ Perspective
13. CSR in Pakistan: The Case of the Khaadi Controversy

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Tags: Corporate Responsibility, Digital Communities, International Perspective, Sustainability, Georgiana Grigore