Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications Susan L Slocum

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications Susan L Slocum – Ebook Instant Download/Delivery ISBN(s): 9783319571881,9783319571898,3319571885,3319571893

Product details:
• ISBN 10: 3319571893
• ISBN 13: 9783319571898
• Author: Susan L Slocum, Carol Kline, Christina T. Cavaliere

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Table contents:

1. Introduction

2. Brewing Green: Sustainability in the Craft Beer Movement

3. Craft Beer Enthusiasts’ Support for Neolocalism and Environmental Causes

4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability

5. Representing Rurality: Cider Mills and Agritourism

6. Developing Social Capital in Craft Beer Tourism Markets

7. New Jersey Craft Distilleries: Sense of Place and Sustainability

8. Drink Tourism: A Profile of the Intoxicated Traveler

9. Craft Brewing Festivals

10. (Micro)Movements and Microbrew: On Craft Beer, Tourism Trails, and Material Transformations in Three Urban Industrial Sites

11. Brewing a Beer Industry in Asheville, North Carolina

12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry

13. Conclusion

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