(EBook PDF) Culture client 1st edition by Guillaume Antonietti, Daniel Ray 2744068004 978-2744068003 full chapters

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ISBN-10 ‏ : ‎ 2744068004

ISBN-13 ‏ : ‎ 978-2744068003

Author: Guillaume Antonietti, Daniel Ray

If today customer culture issues are of such concern to general management and managers it is because they realize that we cannot transform an organization solely through standards processes and KPIs it is the very culture of the company that is in question. The only companies that have succeeded in such customer refocusing have done so by attacking the beliefs and values shared within their organization but also the rites myths habits etc. All the studies converge only the creation of a true customer culture will make it possible to transform the business and gain a sustainable competitive advantage or at least survive. What is a customer centric corporate culture How to develop and life Where to start What are the good practices as well as the pitfalls to avoid How to make a diagnosis that allows us to see what to act on first A veritable vade mecum of customer orientation this book provides a clarified vision of what customer orientation is how to assess it but also good practices and examples. operational actions to know how to develop it within their company.

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