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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

Name: Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice
SKU: EB-42872716
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Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice Yujia Huang Digital Instant Download

Author(s): Yujia Huang, David Hands

ISBN(s): 9783030942052, 3030942058

File Details: PDF, 4.61 MB

Year: 2022

Language: English

SKU: EB-42872716 Category: Business & Economics - Management & Leadership Tags: Critical Analysis, David Hands, Design Thinking, New Business Contexts, Yujia Huang

Description

Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice – Ebook Instant Download/Delivery ISBN(s): 9783030942052,3030942058,9783030942069, 3030942066

Product details:

ISBN 10:3030942066
ISBN 13:9783030942069
Author: Yujia Huang; David Hands

This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.

Table contents:

1. Introduction

2. Evolution of the Relationship Between Design and Business Activities

3. Crossing Boundaries: Design into Business and Management

4. Organisational Complexity and Change by Design

5. Business Thinking Through Design

6. Design Thinking for Sustainable Futures

7. Design Thinking for Branding

8. Design Thinking: Practice and Applications

9. Design Directions and Future Trajectories

10. Summary

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