Digital Entertainment: The Next Evolution In Service Sector 1st Edition Edition Subhankar Das

Digital Entertainment: The Next Evolution In Service Sector – Ebook Instant Download/Delivery ISBN(s): 9789811597237,9789811597244,9811597235,9811597243

Product details:
• ISBN 10: 9811597243
• ISBN 13: 9789811597244
• Author: Subhankar Das, Saikat Gochhait

This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based.

Table contents:

1. Consumer Engagement in Digital Entertainment: A Systematic Review
2. Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
3. A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest
4. Games Features for Health Disciplines for Patient Learning as Entertainment
5. Entertainment in Era of AI, Big Data & IoT
6. Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
7. Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage
8. The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers
9. Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
10. A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era
11. Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media
12. Building Effective Social Media Strategy: Case-Based Learning

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