(Ebook PDF) Digital Makeover How L’Oréal Put People First to Build a Beauty Tech Powerhouse 1st Edition by Béatrice Collin 1119706017 9781119706014 full chapters

Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse 1st Edition by Béatrice Collin  – Ebook PDF Instant Download/DeliveryISBN: 1119706017, 9781119706014 

Full download Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse 1st Edition after payment.

 

 

Product details:

ISBN-10 : 1119706017  

ISBN-13 : 9781119706014

Author : Béatrice Collin 

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse  

Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. 

 

Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse 1st Table of contents:

PART I: Four Foundational Pillars
1 Orchestrate Creativity
The Importance of an Evangelist
Time to Improvise
From Creative Chaos to Orchestrated Rigor
Enabling Resonance
Notes
2 Cultivate Healthy Doubt
Productive Anxiety
Challenging the Status Quo
Permanent Questioning
The Dual Innovation Channel
Balancing Passion with Science
Tensions and Achievements
Market Leader and Challenger
Notes
3 Learn and Innovate with Rigor
Innovators Are Most Valuable Players
Do, Undo, and Redo
Incubators as Promoters of Change
Notes
4 Listen with Curiosity
Politeness of the Heart
Seizing What’s Emerging
L’Oréalization
Full Color Palette
Ban the Boring
An Open Innovation Ecosystem
Notes
PART II: A Human‐Centered Transformation
5 Centering Customers
A Focus Shift
Precision Marketing
Seamless Customer Journeys
The Strategic Use of Data
Notes
6 Becoming Social
Social Centricity
Friends Find Solutions
Friends Give Advice
Friends Take You Places
Friends Share Their Looks
Friends Shop with You
Friends Stick Together
Notes
7 Transforming Relationships with Partners
From a Chain to an Ecosystem
Ecosystems’ Key Attributes
Ecosystems Perform in Times of Crisis
Notes
8 Putting People First
Teams Are the New Heroes
Customer Satisfaction Is the New Product Performance
Eat What You Cook Is the New Leave Before It Burns
Frame and Trust Is the New Control
Problem‐Solving Together Is the New Meeting Behavior
Empowerment Is the New Management
Test and Learn Is the New Perfection
Cooperation Is the New Confrontation
Notes
Conclusion
Acknowledgments
About the Authors
Appendix 1: L’Oréal’s History: A Timeline of Significant Dates
Appendix 2: Timeline of L’Oréal’s Acquisitions and Strategies
Appendix 3: A Selection of L’Oréal Brands by Category 2020
Appendix 4: Global Beauty Industry Data
Global Cosmetics Market
Main Worldwide Players (Total sales in Bn US$)
L’Oréal
References
Index
Supplemental Images
End User License Agreement

 

People also search for Digital Makeover: How L’Oréal Put People First to Build a Beauty Tech Powerhouse 1st:

barbie digital makeover
    
barbie digital makeover mirror
    
barbie digital makeover app
    
barbie digital makeover 1999
    
free digital makeover

Tags:

Digital Makeover,L Oréal,Beauty Tech,Powerhouse,Béatrice Collin