Digital Marketing 1st edition by Raj Sachdev 0126624399 9781266243431 9780126624397

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ISBN-10 :  0126624399 

ISBN-13 :  9780126624397, 9781266243431 

Author : Raj Sachdev 

Digital Marketing: 2024 Release Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing trends and shows how these may be applied.

Digital Marketing 1st Table of contents:

Chapter 1: Digital Marketing in a Digital World
Chapter 1: Introduction
What Is Digital Marketing?
Evolution and Environment of Digital Marketing
The Evolution of Digital Marketing
Digital Marketing Macro-Environment
Digital Marketing Micro-Environment
Types of Digital Marketing
Email Marketing
Website Marketing
Search Engine Optimization and Search Engine Marketing
Social Media and Community Marketing
Mobile Marketing
Metaverse Marketing
Smart-Environment Marketing
Digital Marketing Value
Value and Digital Marketing
Digital Brand, Trust, and Reputation
Digital Segmentation, Targeting, and Positioning (STP)
Digital Sales
Digital Consumer Behavior and Customer Relationship and Experience Management
Integrated Marketing Communications and Digital Marketing
The Digital Marketing Mix
The Traditional 4P’s Marketing Mix
The 7A’s of Digital Marketing
Digital Marketing Objectives
Conversion
Gain Customer Insights
Enhance Retention and Loyalty
Establish Expertise
Provide Interactive Sales and Exceptional Customer Service
Build Brand Image, Reputation, and Trust
Provide Information
Digital Marketing Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Domino’s AnyWare
Case Questions
Chapter 2: Creating Value through Digital Marketing Strategy
Chapter 2: Introduction
Introduction to Digital Marketing Strategy
The Strategic Digital Marketing Planning Process
Stage 1: Organizational and Marketing Overview
Stage 2: Situation Analysis and Digital Marketing Objectives, Strategies, and Tactics
Stage 3: Digital Marketing Analytics and Implementation Plan
Basic Digital Marketing Strategies and Tactics
Digital Marketing and the 4P’s
The 7A’s of Digital Marketing
Competitor Analysis
The Strategic Digital Marketing Plan
Cover Page
Executive Summary
Section 1: Organizational Mission, Vision, and Objectives
Section 2: Overall Marketing Strategies and Objectives
Section 3: Digital Marketing Situation Analysis (Digital SWOT)
Section 4: Digital Marketing Objectives, Digital STP, and Digital Value Proposition
Section 5: Digital Marketing Strategies and Tactics
Section 6: Digital Marketing Privacy, Security, Legal, and Ethical Considerations
Section 7: Digital Marketing Analytics, Evaluation, and Measurement
Section 8: Digital Marketing Implementation Control Plan and Budget
References and Appendix
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Project 2-1
Outline a Strategic Digital Marketing Plan
Project 2-2
Create a Strategic Digital Marketing Plan
Chapter 3: Digital Consumer Behavior and Customer Relationship and Experience Management
Chapter 3: Introduction
Digital Consumer Behavior and Influences
Who Is the Digital Consumer?
Digital Consumer Behavior
Influences on the Digital Consumer
Digital Conversion Funnel
Digital Conversion Funnel in Action
Digital Marketing Consumer Decision-Making Process
Digital Consumer Decision-Making Process in Action
Digital Buyer Persona
Digital Customer Relationship Management
Digital Customer Experience (DCX) Management
User Experience (UX)
User Interface (UI)
Interaction Design (IxD)
Information Architecture (IA)
Microanimation and Microinteraction
Minimalism and Simplified Experiences
Language, Voice, Tone, and Style
Colors, Contrast, Icons, and Shape Experiences
Consistent and Transparent Experience
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Digital Customer Experience (DCX)
Case Questions
Chapter 4: Website Marketing Strategy
Chapter 4: Introduction
Website Evolution and Value
Website Marketing Objectives
Conversion
Gain Customer Insights
Enhance Retention and Loyalty
Establish Expertise
Provide Interactive Sales and Exceptional Customer Service
Build Brand Image, Reputation, Trust, and Credibility
Provide Information
Website Marketing Considerations, Strategies, and Tactics
Website-Creation Strategy Considerations
Website Design Strategies and Tactics
Website Promotion Strategies
Website Content Strategies
Value for the Target Market
Language, Voice, Tone, and Style
Interactive, Dynamic, and Personalized Content and Media
SEO Content Strategy
Content Currency
Legal and Ethical Content
Website Marketing Analytics
An Example: Google Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Netflix.com Website Design
Case Questions
Chapter Project
Create a Website
Chapter 5: Search Engine Optimization (SEO) Strategy
Chapter 5: Introduction
Evolution and Value of Search Engine Optimization
Value through Search Engine Optimization
SEO Objectives
Traffic, Leads, and Conversion
Build or Increase Brand Image, Reputation, Awareness, and Trust
SEO Considerations, Strategies, and Tactics
Keyword Strategies and Tactics
Website SEO Strategies and Tactics
Local SEO or Local Search Optimization (LSO) Strategies and Tactics
People Also Ask (PAA) SEO
SEO Content Strategies and Tactics
Unique, Engaging, Creative, and Specific Content
Content Planning
Technical Considerations for Content
SEO Analytics
Popular SEO Analytics Tools
Page-Load-Speed Analytics
Backlink Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Search Engine Optimization
Case Questions
Chapter 6: Search Engine Marketing (SEM) Strategy
Chapter 6: Introduction
Evolution and Value of Search Engine Marketing
SEM Objectives
Increase Traffic, Leads, and Conversion
Gain Customer Insights
Establish Expertise
Build or Increase Brand Image, Reputation, and Trust
SEM Considerations, Strategies, and Tactics
Search Engine Selection Strategy
Account, Campaign, and Group Strategies and Tactics
Search Ad Auction and Bidding Strategy
Keyword Strategy
Display Ad Strategies and Tactics
Remarketing and Audience-Targeting Strategies
Landing Page and Website-Related Strategies
Budgeting Strategies and Tactics
SEM Content Strategies and Tactics
Search Ad Copy and Content Strategy
Responsive Ad Content
Relevant and Brand-Appropriate Content
Personalized Content
Culturally Sensitive Content
Testing Content
SEM Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
SEM
Case Questions
Chapter Project
Keyword Plan
Optional Certification
Chapter 7: Email Marketing Strategy
Chapter 7: Introduction
Evolution and Value of Email Marketing
Email Marketing Objectives
Increase Awareness and Information
Gain Leads, Traffic, Sales, and Conversion
Increase Retention and Loyalty
Build Brand Image and Reputation
Email Marketing Considerations, Strategies, and Tactics
Email Marketing Plan
Types of Email Marketing
Email Campaign Strategies and Tactics
Email Marketing Content and Design Strategies and Tactics
Mobile-First Strategy
Subject Line
Strategies and Tactics for Writing Effective and Sticky Body Text
Design and Experience Strategies and Tactics
Personalization
Calls-to-Action
Sensitive and Inclusive Content
Email Marketing Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Email Marketing with Discount Tire Direct
Case Questions
Chapter Project
Create an Email Marketing Plan and Sample Marketing Email
Optional Certification: Email Marketing
Chapter 8: Social Media and Community Marketing Strategy
Chapter 8: Introduction
Evolution and Value of Social Media and Community Marketing
Social Media and Community Marketing Objectives
Increase Brand Awareness, Exposure, and Image
Increase Traffic, Leads, Sales, and Conversion
Improve Customer Service
Increase Engagement
Establish Expertise
Increase Community and Build Long-Lasting Relationships
Increase Retention and Loyalty
Social Media and Community Marketing Considerations, Strategies, and Tactics
Social Media Marketing Plan
Social Media Platform Strategies and Tactics
Social Media Management Platform Strategies and Tactics
Social Media Username and Account Strategies and Tactics
Social Media Optimization (SMO) and Community Optimization Strategies and Tactics
Social Media Audit
Social Listening Strategy
Influencer, Advocate, and Guest Strategies and Tactics
Podcasting Strategies and Tactics
Social Media and Community Mobile Strategies and Tactics
Social Media Accessibility Strategy
Social Media and Community Marketing Content Strategies and Tactics
Content Type and Scheduling Strategies and Tactics
Language, Voice, Tone, and Style
Social and Community Storytelling Strategies and Tactics
Personalized Content
Current or Evergreen Content?
Syndicated Content
Content Optimized for Mobile-First
Platform-Specific Content Strategies and Considerations
Social Media and Community Marketing Analytics
Platform Analytics
Community Marketing Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Fabletics Ad Promoted on X (Formerly Twitter)
Case Questions
Chapter Project
Social Media and Community Marketing Plan and Sample Post or Ad
Optional Certification
Social Media Marketing
Chapter 9: Mobile Marketing Strategy
Chapter 9: Introduction
Evolution and Value of Mobile Marketing
Mobile Marketing Objectives
Increase Brand Awareness, Exposure, and Image
Increase Leads, Traffic, Sales, and Conversion
Improve Customer Service
Increase Engagement, Retention, and Loyalty, and Build Relationships
Mobile Marketing Considerations, Strategies, and Tactics
Mobile Marketing Plan
Mobile Marketing Strategies and Tactics
Mobile Marketing Content Strategies and Tactics
Tone and Voice
Personalized Content
Textual versus Video, Image, and Interactive Content
Digital Realities
Length and Placement of Content
Mobile Text Campaign Content Strategy and Tactics
Mobile Marketing Analytics
Mobile App Analytics
Mobile Texting Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Canva’s App Store Page
Case Questions
Chapter Project
Create a Mobile Marketing Plan, Sample Mobile App Icon, and Text Message
Chapter 10: Digital Brand, Trust, and Reputation Management Strategy
Chapter 10: Introduction
What Are Digital Brand, Trust, and Reputation Management?
Digital Brand, Trust, and Reputation Management Objectives
Digital Brand, Trust, and Reputation Management Considerations, Strategies, and Tactics
Digital Brand Strategies and Tactics
Digital Trust and Reputation Management Strategies and Tactics
Digital Brand, Trust, and Reputation Management Analytics
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Digital Brand, Trust, and Reputation Management
Case Questions
Chapter 11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
Chapter 11: Introduction
Digital Marketing Legal and Ethical Framework
Brief Overview of Law and Legal Framework
Key Digital Marketing Rules
Specific Digital Marketing Rules
Digital Influencer Marketing and the Law
Intellectual Property in Digital Marketing
Contract Law for Digital Marketing
Americans with Disabilities Act (ADA) and Digital Marketing
Global Digital Marketing Law and Regulation
Digital Marketing Ethical Challenges
Digital Marketing Legal and Ethical Considerations, Strategies, and Tactics
Conduct Truthful and Fair Digital Marketing
Disclose and Disclaim Where Required or Valuable
Use Simple Language and Build Trust
Create Policies and Review Content for Legal and Ethical Considerations
Seek Ethical Digital Partnerships
Factor in International and Local Legal and Ethical Considerations
Be Aware of the Changing Legal and Ethical Landscape
Digital Marketing Privacy and Security Framework
Personal Data or Personally Identifiable Information
Common Privacy and Cybersecurity Threats and Attacks in Digital Marketing
Privacy and Security Law and Regulation for Digital Marketing
Frameworks, Industry Standards, and Self-Regulation
Platform Terms, Conditions, Contracts, and Approaches
Digital Marketing Privacy and Security Considerations, Strategies, and Tactics
Obtain Consent and Show Value Provided
Track Only as Needed
Provide Consumer Choice and Control
Employ at Least Reasonable Security and Privacy Measures
Follow All Applicable Laws and Rules
Avoid False or Exaggerated Claims and Promises
Have Clear Privacy Policies and Be Transparent
Minimize Data You Collect
Employ Due Diligence When Using Third-Party Services
Keep Up with Evolving Privacy and Security Environments
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Legal, Ethical, Privacy, and Security Considerations
Case Questions
Chapter 12: Trends and the Future of Digital Marketing
Chapter 12: Introduction
Trends and the Future of Digital Marketing
Next Generation of Search
Smarter Marketing Automation
Generative AI (ChatGPT, Bing Chat, Google Bard, Grok AI, etc.)
Cloud Services and Digital Marketing-as-a-Service
IoT and IoE
A Cookieless World
Phygital
Smarter Environments
Blockchain and NFTs
Digital Campfires
Agile Project Management for Digital Marketing
Digital Realities
Metaverse
AI in Digital Marketing
Digital Consumer–Machine Collaboration
Digital Marketing Trends and Future Considerations, Strategies, and Tactics
Embrace Change but Balance Emerging Technologies
Implement Voice Search Optimization with Context
Embrace Smart Environments and Provide Value
Employ Marketing Automation Where Relevant
Embrace Privacy and Security in Futuristic Digital Marketing
Broaden Ways to Understand Consumers
Key Terms
Chapter Summary and Learning Objectives
Questions for Review
Mini Group Exercise/In-Class Discussion
Digital Marketing Case Study
Smart Digital Marketing
Case Questions
Appendix to Chapter 2: Sample Strategic Digital Marketing Plan (Simplified)
Appendix 2: Introduction
Cover Page
Executive Summary
Section 1: Organizational Mission, Vision, and Objectives
Section 2: Overall Marketing Strategy and Objectives
Section 3: Digital Marketing Situation Analysis (Digital SWOT)
Section 4: Digital Marketing Objectives, Digital Value Proposition, and Digital STP
Section 5: Digital Marketing Strategies and Tactics
Section 6: Digital Marketing Privacy, Security, Legal, and Ethical Considerations
Section 7: Digital Marketing Analytics, Evaluation, and Measurement
Section 8: Digital Marketing Implementation/Control Plan and Budget
Endmatter: References and Appendix
Glossary
Glossary
Index
Index
Accessibility Content: Text Alternatives for Images
A Connect Page Shows the Features Text Alternative (Front Matter)
A Page Titled Support Text Alternative (Front Matter)
Exhibit 1-1 Text Alternative (Chapter 1)
Exhibit 1-2 Text Alternative (Chapter 1)
An Email Poster from Budget Text Alternative (Chapter 1)
A Box is Titled Text Alternative (Chapter 1)
A Google Search for Nike Text Alternative (Chapter 1)
A Page Titled Apple Search Ads Text Alternative (Chapter 1)
The Home Page of Alibaba.com Text Alternative (Chapter 1)
A Box Shows a Photograph Text Alternative (Chapter 1)
Exhibit 1-9 Text Alternative (Chapter 1)
A Domino’s Anywhere Advertisement Text Alternative (Chapter 1)
An Adidas Home Page Shows Text Alternative (Chapter 2)
A Page Titled Drops Text Alternative (Chapter 2)
An Adidas Instagram Page Text Alternative (Chapter 2)
A Box with the Question Text Alternative (Chapter 2)
An Amazon Prime Web-Page Shows 4 Plans Text Alternative (Chapter 2)
A Advertisement Shows Text Alternative (Chapter 2)
A You Tube Video by Lego Text Alternative (Chapter 2)
Seven Menu Icons are Displayed Text Alternative (Chapter 2)
A Screenshot Titled Text Alternative (Chapter 2)
A Screenshot Titled Text Alternative (Chapter 2)
A Call to Action Page of a Website Text Alternative (Chapter 2)
A Home Depot Web-Page Shows Text Alternative (Chapter 2)
A Rezdy Software Web-Page Text Alternative (Chapter 2)
A Rezdy Help and Training Page Text Alternative (Chapter 2)
Few Lines of Text Text Alternative (Chapter 2)
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Exhibit 2-6 Text Alternative (Chapter 2)
Exhibit 2-7 Text Alternative (Chapter 2)
An Advertisement of Echo Dot Kids Text Alternative (Chapter 2)
Exhibit 2-8 Text Alternative (Chapter 2)
A Video Titled Nike’s Viral Text Alternative (Chapter 2)
A Huda Beauty Instagram Page Text Alternative (Chapter 3)
The Home Page Text Alternative (Chapter 3)
Exhibit 3-1 Text Alternative (Chapter 3)
Exhibit 3-2 Text Alternative (Chapter 3)
Exhibit 3-3 Text Alternative (Chapter 3)
Exhibit 3-4 Text Alternative (Chapter 3)
An Amazon Customer Service Text Alternative (Chapter 3)
Exhibit 3-5 Text Alternative (Chapter 3)
The Flipkart Homepage Text Alternative (Chapter 3)
A Chart Interprets Text Alternative (Chapter 3)
Flipkart’s Homepage Text Alternative (Chapter 3)
Flipkart Online Shopping App Text Alternative (Chapter 3)
An Amazon Web Page Text Alternative (Chapter 4)
An Amazon Web Page Text Alternative (Chapter 4)
A Zenni Web Page Text Alternative (Chapter 4)
A Dollar Shave Club Advertisement Text Alternative (Chapter 4)
Expedia Web-Page Text Alternative (Chapter 4)
A Web Page Text Alternative (Chapter 4)
An Amtrack Virtual Assistance Text Alternative (Chapter 4)
Prime Try Text Alternative (Chapter 4)
An Levi’s Virtual Assistance Text Alternative (Chapter 4)
A L’Oreal Paris Virtual Try Text Alternative (Chapter 4)
A Page Shows A Model Text Alternative (Chapter 4)
An Apple Advertisement Describes Text Alternative (Chapter 4)
An Advertisement Describes the Reasons Text Alternative (Chapter 4)
A Web Page Text Alternative (Chapter 4)
A Logo for SSL Certified Text Alternative (Chapter 4)
A Website Shows Text Alternative (Chapter 4)
A Gillette Website Describes Text Alternative (Chapter 4)
A Box with the Head Text Alternative (Chapter 4)
A Best Buy Web Page Text Alternative (Chapter 4)
Set of Multiple Choice Questions Text Alternative (Chapter 4)
A Heat Map Shows Text Alternative (Chapter 4)
Exhibit 4-6 Text Alternative (Chapter 4)
Boston University Web Page Text Alternative (Chapter 4)
The Second Section Text Alternative (Chapter 4)
A List of 4 Movies Text Alternative (Chapter 4)
A Page Displays Text Alternative (Chapter 4)
Google Analytics Text Alternative (Chapter 4)
A Second Section Shows Text Alternative (Chapter 4)
Google Analytics Page Shows Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
Google Analytics Page Titled Text Alternative (Chapter 4)
A Screenshot of Netflix Website Text Alternative (Chapter 4)
A Screenshot of Netflix Website Text Alternative (Chapter 4)
A Page Shows Description Text Alternative (Chapter 4)
A Google Search Text Alternative (Chapter 5)
A Google Search Text Alternative (Chapter 5)
An Amazon Search Text Alternative (Chapter 5)
A Moz Website Text Alternative (Chapter 5)
A Google Search for Pizza Text Alternative (Chapter 5)
A Godaddy Homepage Text Alternative (Chapter 5)
A Godaddy Page Text Alternative (Chapter 5)
A Page Titled Microsoft Site Map Text Alternative (Chapter 5)
A Google Search Text Alternative (Chapter 5)
Four Questions Text Alternative (Chapter 5)
Search Results for Cooking Text Alternative (Chapter 5)
A Rectangular Box Text Alternative (Chapter 5)
An Excel Sheet Text Alternative (Chapter 5)
A Google Search Console Text Alternative (Chapter 5)
A Ring Graph Text Alternative (Chapter 5)
A SEO Report Text Alternative (Chapter 5)
A PageSpeed Insights Shows the Core Web Vitals Graphic Text Alternative (Chapter 5)
A PageSpeed Insights Shows the Key Data Graphic Text Alternative (Chapter 5)
A PageSpeed Insights Shows the Performance Graphic Text Alternative (Chapter 5)
A Backlink Profile Text Alternative (Chapter 5)
A Menu Bar Text Alternative (Chapter 5)
A Google Search for Smart Fridge Shows Text Alternative (Chapter 6)
A Page Titled Text Alternative (Chapter 6)
A Google Search Text Alternative (Chapter 6)
A Google Search Text Alternative (Chapter 6)
A Microsoft Bing Search Text Alternative (Chapter 6)
A Yahoo Search Text Alternative (Chapter 6)
Exhibit 6-2 Text Alternative (Chapter 6)
Exhibit 6-3 Text Alternative (Chapter 6)
Google Bard Search Text Alternative (Chapter 6)
Bing Chat Text Alternative (Chapter 6)
A Google Search for Online Grocery Graphic Text Alternative (Chapter 6)
Exhibit 6-4 Text Alternative (Chapter 6)
A Google Search for Bikes Text Alternative (Chapter 6)
A Google Search Text Alternative (Chapter 6)
A Yahoo Search Text Alternative (Chapter 6)
A Yahoo Search Text Alternative (Chapter 6)
A Box Titled Text Alternative (Chapter 6)
A Box Titled Text Alternative (Chapter 6)
An Advertisement for Honey Text Alternative (Chapter 6)
An Etrade Advertisement Reads Text Alternative (Chapter 6)
Four Illustrations Text Alternative (Chapter 6)
A Google Search Result Titled, Reusable Straws Text Alternative (Chapter 6)
Three Links for Reusable Straws Text Alternative (Chapter 6)
Three Google Search Results Text Alternative (Chapter 6)
A Snip of a Target Email Text Alternative (Chapter 7)
A Best Buy Advertisement Text Alternative (Chapter 7)
A Box Reads Outlet Event Text Alternative (Chapter 7)
Exhibit 7-2 Text Alternative (Chapter 7)
An Email Invite from Maicon Text Alternative (Chapter 7)
A Mailchimp Page Text Alternative (Chapter 7)
A Mailchimp Window Text Alternative (Chapter 7)
A Page Titled Text Alternative (Chapter 7)
A Page Shows Text Alternative (Chapter 7)
A Drip Webpage Text Alternative (Chapter 7)
A Statista Webpage Text Alternative (Chapter 7)
A Box Text Alternative (Chapter 7)
A Square Space Text Alternative (Chapter 7)
Three Boxes Text Alternative (Chapter 7)
A Box Titled, Best Buy Text Alternative (Chapter 7)
An Email from Netflix Text Alternative (Chapter 7)
A Box Titled Text Alternative (Chapter 7)
A Snip of An Email Text Alternative (Chapter 7)
An Advertisement from Overstock Text Alternative (Chapter 7)
An Advertisement from Coursera Text Alternative (Chapter 7)
An Advertisement from Culver Text Alternative (Chapter 7)
A Text Box Text Alternative (Chapter 7)
A Federal Trade Commission Consumer Advice Page Text Alternative (Chapter 7)
A Line Graph Plots Text Alternative (Chapter 7)
A Report Lists Text Alternative (Chapter 7)
A Dashboard Text Alternative (Chapter 7)
A Page Titled Text Alternative (Chapter 7)
A Discount Tire Direct Advertisement Text Alternative (Chapter 7)
An Advertisement of Limitless Design Concept Text Alternative (Chapter 8)
A Facebook Page Text Alternative (Chapter 8)
A Planet Fitness Facebook Post Text Alternative (Chapter 8)
A Wells Fargo Facebook Page Text Alternative (Chapter 8)
A Bank of America Text Alternative (Chapter 8)
A Bobbi Brown Facebook Page Text Alternative (Chapter 8)
A WebMD Post Text Alternative (Chapter 8)
Exhibit 8-2 Text Alternative (Chapter 8)
A Tab Titled Text Alternative (Chapter 8)
A Facebook Post by Audi Ireland Text Alternative (Chapter 8)
A Facebook Message Ad by Reebok Text Alternative (Chapter 8)
An Advertisement for Adidas Text Alternative (Chapter 8)
An Arlington Mesh Jacket Text Alternative (Chapter 8)
A Pinterest Homepage Text Alternative (Chapter 8)
A Mcdonald’s Pinterest Page Text Alternative (Chapter 8)
A Tesco Pinterest Page Text Alternative (Chapter 8)
An Ad for Haagen-Dazs Text Alternative (Chapter 8)
Louis Vuitton’s X Page Displayed Text Alternative (Chapter 8)
An Advertisement Post Text Alternative (Chapter 8)
A Post by PepsiCo Text Alternative (Chapter 8)
A Repost by Clean Fuels Alliance America Text Alternative (Chapter 8)
A Box Titled Text Alternative (Chapter 8)
A Snapchat Profile of Universal Pictures Text Alternative (Chapter 8)
A TikTok Profile of Sugarartistashley Text Alternative (Chapter 8)
The WWE YouTube Channel Text Alternative (Chapter 8)
A Hootsuite Dashboard Text Alternative (Chapter 8)
A Box Titled, New Post Text Alternative (Chapter 8)
A Social Webpage Text Alternative (Chapter 8)
An Instagram Account of Lilmiquela Text Alternative (Chapter 8)
A Benefit Cosmetics TikTok Text Alternative (Chapter 8)
An Apple Podcasts Advertisement Text Alternative (Chapter 8)
An Excel Sheet Titled Text Alternative (Chapter 8)
Hootsuite’s AutoScheduler Planner Text Alternative (Chapter 8)
A Mailchimp Twitter Page Text Alternative (Chapter 8)
A Mailchimp Post on February 12 Text Alternative (Chapter 8)
A Blog Post by Tech Savvy Mama Text Alternative (Chapter 8)
A Bedroom Goals Profile on Pinterest Text Alternative (Chapter 8)
A Facebook Post Text Alternative (Chapter 8)
Six Instagram Posts Text Alternative (Chapter 8)
A LinkedIn Post Text Alternative (Chapter 8)
A LinkedIn Post Text Alternative (Chapter 8)
The Home Page Text Alternative (Chapter 8)
A Page Shows the Alerts, Top Pages, Top Ad Accounts Text Alternative (Chapter 8)
A Page Titled Text Alternative (Chapter 8)
A Page Titled Text Alternative (Chapter 8)
A Page Lists Text Alternative (Chapter 8)
A Window Shows Text Alternative (Chapter 8)
An Analytics Dashboard Shows Text Alternative (Chapter 8)
Sprout Social Window Shows Text Alternative (Chapter 8)
Zoho Analytics Blog Text Alternative (Chapter 8)
An Advertisement Post Text Alternative (Chapter 8)
Starbucks Page on Google Play App Text Alternative (Chapter 9)
The Logo and Brand Name Text Alternative (Chapter 9)
A Target Chat Window Text Alternative (Chapter 9)
A Text Message Notification Text Alternative (Chapter 9)
Exhibit 9-2 Text Alternative (Chapter 9)
An Advertisement Shows Text Alternative (Chapter 9)
A Playable Ad from Homescapes Text Alternative (Chapter 9)
A List of Apps on Google Play Text Alternative (Chapter 9)
Duolingo: Language Lessons Page Text Alternative (Chapter 9)
The Google Play Page Text Alternative (Chapter 9)
The Google Play Page Text Alternative (Chapter 9)
A Target Mobile App Text Alternative (Chapter 9)
A Target Mobile App Text Alternative (Chapter 9)
A Target Mobile App Text Alternative (Chapter 9)
A Link to Meet Material Design 3 Text Alternative (Chapter 9)
A Spotify Page Text Alternative (Chapter 9)
The Amazon Shopping App Text Alternative (Chapter 9)
A Mobile Screen Displays Text Alternative (Chapter 9)
A Beauty Text Alternative (Chapter 9)
A Text Message Notification Text Alternative (Chapter 9)
Two Text Messages from Delta Text Alternative (Chapter 9)
Lowe’s Interactive Tool Text Alternative (Chapter 9)
The Ikea Web Page Shows Text Alternative (Chapter 9)
The Web Page Text Alternative (Chapter 9)
A Text Message Text Alternative (Chapter 9)
A Line Graph by Google Analytics Text Alternative (Chapter 9)
A Firebase Report Text Alternative (Chapter 9)
A Chart has Concentric Triangle Text Alternative (Chapter 9)
A Window Shows Text Alternative (Chapter 9)
Canva: Design, Photo, and Video Page Text Alternative (Chapter 9)
An Interbrand Page Text Alternative (Chapter 10)
A Web-Page of BlackBerry Shows Text Alternative (Chapter 10)
An H & M Group Web Page Text Alternative (Chapter 10)
An Olive Garden’s Web Page Text Alternative (Chapter 10)
Twitter Page of Olive Garden Text Alternative (Chapter 10)
Olive Garden’s Facebook Page Text Alternative (Chapter 10)
A Facebook Page Shows an Advertisement Text Alternative (Chapter 10)
A Facebook Page Displaying Negative Feedback Text Alternative (Chapter 10)
An Ebay Web Page Text Alternative (Chapter 10)
A Text Block Titled Text Alternative (Chapter 10)
One of the Latest Reviews Text Alternative (Chapter 10)
Screenshot of a Page Displays Text Alternative (Chapter 10)
A Brand24 Web Page Shows Text Alternative (Chapter 10)
A Screenshot of Insights Webpage Text Alternative (Chapter 10)
A Repustate Web Page Text Alternative (Chapter 10)
A Web Page Displays Text Alternative (Chapter 10)
Swell Webpage Text Alternative (Chapter 10)
A Page Titled Text Alternative (Chapter 10)
A Screenshot Shows Text Alternative (Chapter 10)
A Federal Trade Commission Web Page Text Alternative (Chapter 11)
A Facebook Page Text Alternative (Chapter 11)
A Text Block Text Alternative (Chapter 11)
A Snapchat Page Displaying Text Alternative (Chapter 11)
Screengrab of a Part of Cobblestone Text Alternative (Chapter 11)
A Video Thumbnail Text Alternative (Chapter 11)
A Page Titled Text Alternative (Chapter 11)
Federal Trade Commission Webpage Text Alternative (Chapter 11)
A Web Page Text Alternative (Chapter 11)
Privacy Web Page from Apple Text Alternative (Chapter 11)
A Chart Lists Privacy Policy Text Alternative (Chapter 11)
Salesforce Webpage Displaying Text Alternative (Chapter 11)
A Page Titled Text Alternative (Chapter 12)
An Amazon Go Ad Text Alternative (Chapter 12)
A Page, Titled IMD Smart City Index 2023 Text Alternative (Chapter 12)
An Advertisement Poster Text Alternative (Chapter 12)
Tommy Hilfiger Social Media Post Text Alternative (Chapter 12)
A Poster Advertising Calvin Harris VR Concert Text Alternative (Chapter 12)
The Sandbox Home Page Text Alternative (Chapter 12)
Developer Web Page Shows Text Alternative (Chapter 12)
Salesforce Einstein Web Page Text Alternative (Chapter 12)
A Prediction Page Text Alternative (Chapter 12)
A Screenshot Text Alternative (Appendix)

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