Digital Strategies in a Global Market Navigating the Fourth Industrial Revolution 1st Edition by Natalia Konina 3030582678 9783030582678

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ISBN-10 :  3030582678 

ISBN-13 : 9783030582678

Author :  Natalia Konina 

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.  This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution 1st Table of contents:

1. Introduction: At the Dawn of the Fourth Industrial Revolution—Problems and Prospects
2. Digital Strategy Implementation in Marketing: New Performance and Risks
3. EU Digital Policy as a Tool for Navigating the Fourth Industrial Revolution
4. Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Market: Different Paths to Success
5. The Impact of the Fourth Industrial Revolution on Network Business Models
6. Strategies for Creating Value Chains in the Digital Economy
7. Sourcing and Digital Strategies Performance of Big Companies in Key Global Markets
8. Technologies of the Fourth Industrial Revolution as a Driver of Advancing in Digital Operations Management
9. The Fourth Industrial Revolution and the New Paradigm of Corporate Governance
10. Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marketing Strategies
11. The Evolution of Conglomerates in the Digital Era: Adapting Strategies to the Requirements of the Fourth Industrial Revolution
12. Digital Transformation Strategies of Oil and Gas Companies: Preparing for the Fourth Industrial Revolution
13. On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce
14. The Fourth Industrial Revolution and Digital Platforms as a Strategic Vector of Global Agribusiness Development
15. Retail Business Models in the Era of the Fourth Industrial Revolution
16. Digital Tools in Empirical Marketing Strategies of Global Hotel Companies
17. Digital Transformation of Marketing Strategy of Western Firms in Chinese Cosmetic Market
18. Management by Values in Digital Transformation Strategies of Russian Companies and the Fourth Industrial Revolution
19. Conclusion: The Fourth Industrial Revolution—Further Research Agenda

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Tags: Digital Strategies, Global Market, Navigating, Fourth Industrial, Natalia Konina