Dynamics of Media Writing: Adapt and Connect 2nd Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1506381464
• ISBN-13 ‏ : ‎ 978-1506381466
• Author: Vincent F. Filak

This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms.  Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience.  

Table contents:

PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD

Chapter 1. Know Your Audience

Chapter 2. Being Accurate, Relying on the Facts

Chapter 3. Grammar, Style and Language Basics

Chapter 4. Basic Media Writing The Killer “Be’s” of Writing

Chapter 5. Interviewing

Chapter 6. Writing on the Web

Chapter 7. Social Media

Chapter 8. Law and Ethics in Media

 

PART II. FOCUS ON NEWS MEDIA

Chapter 9. Reporting: The Basics and Beyond Event

Chapter 10. Writing for Traditional Print News

Chapter 11. Writing for Broadcast

 

PART III. FOCUS ON MARKETING MEDIA

Chapter 12. Public Relations

Chapter 13. Advertising Defining

Chapter 14. Marketing Brands and Branding Campaigns

 

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