(eBook PDF) A Preface to Marketing Management 14th Edition by Peter – Digital Instant Dowload.

Product Details:

• ISBN-10 ‏ : ‎ 9780077861063
• ISBN-13 ‏ : ‎ 978-0077861063
• Author: J. Paul Peter, James Donnelly 

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

Table of contents:

SECTION I ESSENTIALS OF MARKETING

Part A  Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making

Chapter 3: Consumer Behavior

Chapter 4: Business, Government, and Institutional Buying

Chapter 5: Market Segmentation

Part C The Marketing Mix

Chapter 6: Product and Brand Strategy

Chapter 7: New Product Planning and Development

Chapter 8: Integrated Marketing Communications

Chapter 9: Personal Selling, Relationship Building, and Sales Management

Chapter 10: Distribution Strategy

Chapter 11: Pricing Strategy

Part D  Marketing in Special Fields

Chapter 12: The Marketing of Services

Chapter 13: Global Marketing

SECTION II  ANALYZING MARKETING PROBLEMS AND CASES

SECTION III  FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV  DEVELOPING MARKETING PLANS

Chapter 18: Managing Performance

Chapter 19: Professional Performance and Sustaining Discipline

Chapter 20: The Road Ahead: Challenge and Charge

Title tag:

1. Unveiling the 14th Edition of “A Preface to Marketing Management”
2. Master Marketing Management with the 14th Edition of our Reference Guide
3. Dive into Latest Marketing Strategies with the 14th Edition of “A Preface to Marketing Management”