(eBook PDF) Business in Context: An Introduction to Business and its Environment, 7th Edition

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Product details:

• ISBN-10 ‏ : ‎ 1473758394
• ISBN-13 ‏ : ‎ 978-1473758391
• Author:  Jane Burns (Author), David Needle (Author)

Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle’s style whilst new co-author Jane Burns brings over 20 years of industry experience.

Table of contents:

Chapter 1. The Concept of Business in Context

PART I. THE ENVIRONMENTAL CONTEXT
Chapter 2. Globalization
Chapter 3. The Environment and Business: the Economy and the State
Chapter 4. The Environment and Business: Technology and Labour
Chapter 5. Cultural and Institutional Frameworks

PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS
Chapter 6. Organizational Aspects of Business
Chapter 7. Management and Leadership
Chapter 8. Strategy
Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility

PART III. THE ACTIVITIES CONTEXT
Chapter 10. Innovation
Chapter 11. Operations
Chapter 12. Marketing
Chapter 13. Human Resource Management
Chapter 14. Finance and Accounting

Title tag

Business in Context 7th Edition: Explore the Dynamics of Business and its Environment
Mastering Business Fundamentals | An Introduction to Business and its Environment 7th Edition
Business in Context Seventh Edition: Your Comprehensive Guide to Business Environment