(eBook PDF) Communication for Business and the Professions: Strategies and Skills, 7th Edition – Digital Instant Dowload.
Product details:
- ISBN-10 : 1488620784
- ISBN-13 : 978-1488620782
- Author: Judith Dwyer (Author)
This text has been written for students studying in Australia who are seeking to enhance their communication skills and opportunities for employment and career progression within businesses, organisations and the professions.
Easy to understand – The text has a plain-English writing style and is supported by a consistent and accessible design, case studies and practice questions. This helps students to understand communication principles and apply them in their interpersonal and professional interactions.
Updated – The 7th edition has been updated to reflect feedback from considerable engagement with our customers and curriculum expectations.
Contemporary – The text includes real-life current examples, case studies, a focus on group-work in assessment and details modern trends in the industry.
Table contents:
Part 1 The Communication factor
Chapter 1 Communication foundations
Chapter 2 Interpersonal communication
Chapter 3 Emotional intelligence: managing self and relationships
Chapter 4 Negotiation and conflict management
Chapter 5 Intercultural communication
Part 2 Leadership and communication
Chapter 6 Communication across the organisation
Chapter 7 Leadership
Chapter 8 Team and work group communication
Chapter 9 Effective meetings: face-to-face and virtual
Chapter 10 Customer engagement
Chapter 11 Public relations
Part 3 Researching, evaluating and presenting information
Chapter 12 Managing big data and knowledge
Chapter 13 Researching and processing information
Chapter 14 Conducting surveys and questionnaires
Chapter 15 Critical thinking, argument, logic and persuasion
Chapter 16 Communicating through visuals
Chapter 17 Oral presentations and public speaking
Part 4 The writing process
Chapter 18 Writing for the professions
Chapter 19 Writing correspondence, emails and short reports
Chapter 20 Writing long reports
Chapter 21 Writing reflective journals
Chapter 22 Academic writing
Part 5 Digital Communication
Chapter 23 Social media
Chapter 24 Writing for the web
Chapter 25 The job search, resumes and interviews in the digital era
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