(eBook PDF) Marketing 3rd Edition By Shane Hunt

(eBook PDF) Marketing 3rd Edition By Shane Hunt – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1260088871
• ISBN-13 ‏ : ‎ 978-1260088878
• Author: Shane Hunt (Author), John Mello (Author), George Deitz (Author)

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1^st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits:

• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter.

• Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter.

• Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage.

• The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

Table of contents:

PART ONE Marketing in the Twenty-First Century

1. Why Marketing Matters to You

2. Strategic Planning

3. The Global Environment

PART TWO Understanding Your Customer

4. Consumer Behavior

5. Marketing Research

6. Product Development

7. Segmentation, Targeting, and Positioning

PART THREE Reaching Your Customer

8. Promotional Strategies

9. Personal Selling

10. Supply Chain and Logistics Management

11. Pricing

12. Retailing

13. Digital and Social Media Marketing

PART FOUR Responding to Your Customer

14. Branding

15. Customer Relationship Management

16. Social Responsibility and Sustainability