(eBook PDF) Media & Culture: An Introduction to Mass Communication 12th Edition – Digital Instant Dowload.
Product details:
- ISBN-10 : 1319102859
- ISBN-13 : 978-1319102852
- Author: Richard Campbell (Author), Christopher Martin (Author), Bettina Fabos (Author)
PART 1: DIGITAL MEDIA AND CONVERGENCE
2 The Internet, Digital Media, and Media Convergence
3 Digital Gaming and the Media Playground
PART 2:Sounds and Images
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television and Cable: The Power of Visual Culture
7 Movies and the Impact of Images
PART 3: Words and Pictures
8 Newspapers: The Rise and Decline of Modern Journalism
9 Magazines in the Age of Specialization
10 Books and the Power of Print
PART 4: The Business of Mass Media
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
13 Media Economics and the Global Marketplace
PART 5:Democratic Expression and the Mass Media
14 The Culture of Journalism: Values, Ethics, and Democracy
15 Media Effects and Cultural Approaches to Research16 Legal Controls and Freedom of Expression
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