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(eBook PDF) Media & Culture: An Introduction to Mass Communication 12th Edition

Name: (eBook PDF) Media &amp; Culture: An Introduction to Mass Communication 12th Edition
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SKU: 94d6ec239c8d Categories: Ebook, Uncategorized Tags: Campbell, Fabos, Martin, Media & Culture

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(eBook PDF) Media & Culture: An Introduction to Mass Communication 12th Edition – Digital Instant Dowload.

Product details:

ISBN-10 ‏ : ‎ 1319102859
ISBN-13 ‏ : ‎ 978-1319102852
Author: Richard Campbell (Author), Christopher Martin (Author), Bettina Fabos (Author)

It’s no secret today’s media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

Table contents:

1 Mass Communication: A Critical Approach

PART 1: DIGITAL MEDIA AND CONVERGENCE

2 The Internet, Digital Media, and Media Convergence

3 Digital Gaming and the Media Playground

PART 2:Sounds and Images

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television and Cable: The Power of Visual Culture

7 Movies and the Impact of Images

PART 3: Words and Pictures

8 Newspapers: The Rise and Decline of Modern Journalism

9 Magazines in the Age of Specialization

10 Books and the Power of Print

PART 4:â€‚The Business of Mass Media

11 Advertising and Commercial Culture

12 Public Relations and Framing the Message

13 Media Economics and the Global Marketplace

PART 5:Democratic Expression and the Mass Media

14 The Culture of Journalism: Values, Ethics, and Democracy

15 Media Effects and Cultural Approaches to Research16 Legal Controls and Freedom of Expression

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