Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783319582344,9783319582351,3319582348,3319582356
Product details:
- ISBN-10: 3319582356
- ISBN-13: 9783319582351
- Author: Christian Garavaglia, Johan Swinnen
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.
Table contents:
Part I. Overview
1. Economics of the Craft Beer Revolution: A Comparative International Perspective
Part II. Country Studies
2. Craft Beer in the USA: Strategic Connections to Macro- and European Brewers
3. The Canadian Craft Beer Sector
4. The Craft Brewing Industry in Latin America: The Case of Colombia
5. Belgium: Craft Beer Nation?
6. Entry, Survival, and Profits: The Emergence of Microbreweries in Denmark
7. Craft Beer in Germany. New Entries in a Challenging Beer Market
8. The Emergence and Survival of Microbreweries in Hungary
9. The Birth and Diffusion of Craft Breweries in Italy
10. From Pilsner Desert to Craft Beer Oasis: The Rise of Craft Brewing in the Netherlands
11. From Macro to Micro: The Change of Trendsetters in the Polish Beer Market
12. Craft Beer in Slovakia
13. The Recent Advent of Micro Producers in the Spanish Brewing Industry
14. Beer on! The Evolution of Micro- and Craft Brewing in the UK
15. Craft Brewing in Australia: 1979–2015
16. Government Regulations and Microbreweries in Japan
17. Craft Beer in China
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