Economics for Business 3rd Edition Andrew Gillespie

Economics for Business – Ebook Instant Download/Delivery ISBN(s): 9780198786030,0198786034

Product details:

• ISBN-10 ‏ : ‎ 0198786034
• ISBN-13 ‏ : ‎ 978-0198786030
• Author(s): Andrew Gillespie

Andrew Gillespie’s Economics for Business is the perfect introduction to all of the key economic concepts business students need to know.

Crystal clear explanation and a dynamic writing style are complemented by unrivalled learning support to motivate students to get to grips with the fundamentals of economics, and to highlight the business relevance of what they’re learning.

Opening case studies discuss real challenges faced by well-known businesses including Amazon, Facebook, and Five Guys; and invite students to reflect on how these specific issues apply elsewhere. Frequent business insights throughout each chapter reinforce the business relevance of economic theories, bringing them to life every step of the way.

Table contents:

1. What is a business?
2. Mission and objectives
3. Managing demand
4. Managing costs
5. How markets work
6. Labour market
7. Do markets work?
8. Different market forms
9. Strategic planning and the economy
10. Strategies for growth
11. Analysing the macro-economic environment
12. Government macro-economic policy and business
13. Global business
Data sources
Index

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