Electronic Media: An Introduction 11th Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 0073526169
- ISBN-13 : 978-0073526164
- Author: Lynne Schafer Gross (Author)
Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
Table of contents:
- Ch 1: Mass Media and Everyday Life
- Ch 2: Books Rearranging the Page
- Ch 3: Newspapers Mobilizing Delivery
- Ch 4: Magazines Chasimg the Audience
- Ch 5: Recordings Streaming Sounds
- Ch 6: Radio Riding News Waves
- Ch 7: Movies Digitizing Dreams
- Ch 8: Television Switching Channels
- Ch 9: Review, Analyze, Investigate
- Ch 10: Advertising Catching Consumers
- Ch 11: Public Relations Promoting Ideas
- Ch 12: News and Information Staying Connected
- Ch 13: Social and Political Issues Shaping the Arguments
- Ch 14: Law and Regulation Reforming the Rules
- Ch 15: Mass Media Ethics Taking Responsibility
- Ch 16: Global Media Communicating Change
Title Tag:
Electronic Media: An Introduction 11th Edition – Essential Guide to Media Evolution
Understanding Modern Media with Electronic Media: An Introduction 11th Edition
Navigate the Digital Landscape – Electronic Media: An Introduction 11th Edition
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