Entrepreneurship 10th Edition

Entrepreneurship 10th Edition – Ebook Instant Download/Delivery ISBN(s): 9780078112843,0078112842,9781259306808,1259306801

Product details:

• ISBN-10: 1259306801
• ISBN-13: 9781259306808
• Author:  Robert Hisrich, Michael Peters, Dean Shepherd 

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

Table contents:

Part I: The Entrepreneurial Perspective

1. Entrepreneurship and the Entrepreneurial Mind-Set

2. Entrepreneurial Intentions and Corporate Entrepreneurship

3. Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

4. Creativity and the Business Idea

5. Identifying and Analyzing Domestic and International Opportunities

6. Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan

9. The Organizational Plan

10. The Financial Plan

Part IV: From the Business Plan to Funding the Venture

11. Sources of Capital

12. Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13. Strategies for Growth and Managing the Implication of Growth

14. Accessing Resources for Growth from External Sources

15. Succession Planning and Strategies for Harvesting and Ending the Venture

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