Entrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies Tom Elfring – Ebook Instant Download/Delivery ISBN(s): 9780190076894,0190076895, 9780190076917, 0190076917
Product details:
• ISBN 10: 0190076917
• ISBN 13: 9780190076917
• Author:
In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process.
Table contents:
1. Introduction: Entrepreneurship as networking
2. Networking mechanisms
3. Network agency and network dynamics
4. Perceiving and capturing opportunities through social interaction
5. Accessing and acquiring resources
6. Legitimizing through entrepreneurial networking
7. Conclusion: Entrepreneurship as networking
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