Entrepreneurship in the Creative Industries. How Innovative Agents, Skills and Networks Interact 1st Edition

Entrepreneurship in the Creative Industries. How Innovative Agents, Skills and Networks Interact 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783031194542,3031194543,9783031194559, 3031194551

Product details:

• ISBN-10: 3031194551
• ISBN-13: 9783031194559
• Author: Phillip McIntyre; Janet Fulton; Susan Kerrigan; Michael Meany

This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries.

Table contents:

Part I. The Context for Creative Industries Entrepreneurship
1. Introduction to Entrepreneurship in the Creative Industries
2. Socio-Historical Context of Entrepreneurship in the Creative Industries
3. Theoretical Contexts of Entrepreneurship in the Creative Industries
4. Systems of Creative Industries Entrepreneurship: A Framework

Part II. How You Do It: Taking Care of Business
5. Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters, and the State
6. Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business

Part III. Case Studies: Profiles of Successful Entrepreneurs in a Variety of Creative Industry Contexts
7. Entrepreneurship in Publishing, Writing and Journalism
8. Entrepreneurship in the Music and Radio Industries
9. Entrepreneurship in Film and Screen
10. Entrepreneurship in Visual and Performing Arts
11. Entrepreneurship in Advertising and Public Relations
12. Entrepreneurship in Design, Fashion, and Architecture
13. Entrepreneurship in Gaming and IT
14. Conclusions and Caveats of Entrepreneurship in the Creative Industries

People also search:

entrepreneurship and management in the creative industries

culture and commerce the value of entrepreneurship in creative industries

creativity in entrepreneurship example

what is creativity in entrepreneurship

entrepreneurship in the arts

the creative industry

entrepreneurship in the industrial revolution