Entrepreneurship: The Art, Science, and Process for Success 4th Edition Charles Bamford

Entrepreneurship: The Art, Science, and Process for Success – Ebook Instant Download/Delivery ISBN(s): 9781264071234,126407123X

Product details:

• ISBN-10 ‏ : ‎ 126407123X
• ISBN-13 ‏ : ‎ 978-1264071234
• Author(s): Charles Bamford, Garry Bruton

The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

Table contents:

PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS
PART 6 Minicases

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