Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 Joe Pulizzi

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 – Ebook Instant Download/Delivery ISBN(s): 9781264774456,1264774451,9781264775491, 1264775490

Product details:

• ISBN-10: 1264775490
• ISBN-13: 9781264775491
• Author: Joe Pulizzi; Brian W. Piper

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways.

Table contents:

PART I Content Marketing—There and Back Again . . . and Again
CHAPTER 1 What Is Content Marketing?
CHAPTER 2 The History of Content Marketing
CHAPTER 3 Why Content Marketing?
CHAPTER 4 The Business Case for Content Marketing
CHAPTER 5 Content Marketing: Interviews with Top Players

PART II Defining Your Content Niche and Strategy
CHAPTER 6 The Six Principles of Epic Content Marketing
CHAPTER 7 Content Is the Asset; Subscription Is the Goal
CHAPTER 8 The Audience Persona
CHAPTER 9 Defining the Engagement Cycle
CHAPTER 10 Becoming the Leading Source for Your Customers
CHAPTER 11 The Content Marketing Mission Statement

PART III Managing the Content Process
CHAPTER 12 Building Your Editorial Calendar
CHAPTER 13 Managing the Content Creation Process
CHAPTER 14 Content Types
CHAPTER 15 Finding Your Content Assets
CHAPTER 16 The Content Platform
CHAPTER 17 The Content Channel Plan in Action

PART IV Making Content Work
CHAPTER 18 Rented Land for Content Marketing
CHAPTER 19 Alternative Content Promotion Techniques
CHAPTER 20 Measuring the Impact of Your Content Marketing
CHAPTER 21 Using Data to Optimize Content Performance
CHAPTER 22 AI and ML in Epic Content Marketing
CHAPTER 23 The Creator Economy
CHAPTER 24 The Importance of Community and Superfans
CHAPTER 25 Selling Your Content Company
CHAPTER 26 Buying a Media Company and Audience

PART V Web3
CHAPTER 27 WTH Is Web3?
CHAPTER 28 Social Tokens, NFTs, and the Metaverse
PART VI What’s Next?
CHAPTER 29 The Future of Content Marketing
CHAPTER 30 The Evolution of Your Epic Story

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