Essential guide to marketing planning 4th Revised Edition

Essential guide to marketing planning 4th Revised Edition – Ebook Instant Download/Delivery ISBN(s): 9781292117522,1292117524,9781292117546, 1292117540

Product detail:

• ISBN 10: 1292117540
  ISBN 13: 9781292117546
• Author: Marian Burk Wood

Use this 4^th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Table of contents:

1. 1 Introduction to marketing planning
2. 2 Analysing the current situation
3. 3 Analysing customers and markets
4. 4 Segmenting, targeting and positioning
5. 5 Planning direction and objectives
6. 6 Planning for products and brands
7. 7 Planning for pricing
8. 8 Planning for channels and logistics
9. 9 Planning for communications and influence
10. 10 Planning for digital, social media and mobile marketing
11. 11 Supporting the marketing strategy
12. 12 Planning for implementation, metrics and control

People also search: