Essentials of Business Communication 11 Edition

Essentials of Business Communication 11 Edition – Ebook Instant Download/Delivery ISBN(s): 9781337386494,1337386499,9798214342900

Product detail:

• ISBN 13: 9798214342900
• Author: Mary Ellen Guffey, Dana Loewy

Ensure your students are job-ready with the number one choice in the field — Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this tried-and-true text helps students develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to help students strengthen professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Students learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping students with skills using grammar exercises, documents for editing and grammar practice no longer found in competitors. Unparalleled author-generated ancillaries support this leading approach.

Table of contents:

1. Unit 1. Business Communication in the Digital Age
2. Unit 2. The Writing Process in the Information Age
3. Unit 3. Workplace Communication
4. Unit 4. Business Reports and Proposals—Best Practices
5. Unit 5. Professionalism, Teamwork, Meetings, and Speaking Skills
6. Unit 6. Employment Communication

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