Essentials of Business Communication, 12th Edition Mary Ellen Guffey

Essentials of Business Communication, 12th Edition Mary Ellen Guffey – Ebook Instant Download/Delivery ISBN(s): 9780357714973,0357714970, 9798214342917

Product details:
• ISBN 10: 0357714970
• ISBN 13: 9798214342917
• Author: Mary Ellen Guffey, Dana Loewy

Ensure you have the job-ready writing and communication skills that today’s employers demand with Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Table contents:

1. Chapter 1. Thriving in a Digital, Social, and Mobile Workplace
2. Chapter 2. Planning Business Messages
3. Chapter 3. Organizing and Drafting Business Messages
4. Chapter 4. Revising Business Messages
5. Chapter 5. Short Workplace Messages and Digital Media
6. Chapter 6. Positive and Neutral Messages
7. Chapter 7. Bad-News Messages
8. Chapter 8. Persuasive Messages
9. Chapter 9. Informal Reports
10. Chapter 10. Proposals and Formal Reports
11. Chapter 11. Professionalism at Work: Business Etiquette, Teamwork,…
12. Chapter 12. Business Presentations
13. Chapter 13. The Job Search, Résumés, and Cover Messages
14. Chapter 14. Interviewing and Following Up

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