Essentials of Business Communication 9th Edition – Ebook PDF Version

Essentials of Business Communication 9th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1111821224
• ISBN-13 ‏ : ‎ 978-1111821227
• Author: Mary Ellen Guffey (Author), Dana Loewy (Author)

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable.

Table contents:

Unit I: WORKPLACE COMMUNICATION TODAY.

1. Communication Skills as Career Filters.

Unit II: THE BUSINESS WRITING PROCESS.

2. Planning Business Messages.

3. Composing Business Messages.

4. Revising Business Messages.

Unit III: WORKPLACE MESSAGES.

5. Electronic Messages and Digital Media.

6. Positive Messages.

7. Bad News Messages.

8. Persuasive and Sales Messages.

Unit IV: BUSINESS REPORTS.

9. Informal Reports.

10. Proposals and Formal Reports.

Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS.

11. Business Etiquette, Ethics, Teamwork, and Meetings.

12. Business Presentations.

Unit VI: EMPLOYMENT COMMUNICATION.

13. The Job Search, Resumes, and Cover Letters.

14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.