Essentials of Business Communication (with Premium Website, 1 term (6

Essentials of Business Communication (with Premium Website, 1 term (6 – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1285858913
• ISBN-13 ‏ : ‎ 978-1285858913
• Author: Mary Ellen Guffey (Author), Dana Loewy (Author)

NOTE: The Access Code has to be entered EXACTLY as given. Strengthen your business communication skills with the streamlined presentation and unparalleled learning resources found only in the award-winning ESSENTIALS OF BUSINESS COMMUNICATION, 10E. This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). You’ll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You’ll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.

Table of contents:

1: Workplace Communication Today. Communicating in the Digital-Age Workplace. Unit

2: The Business Writing Process.

2. Planning Business Messages.

3. Organizing and Drafting Business Messages.

4. Revising Business Messages. Unit

3: Workplace Messages.

5. Short Workplace Messages and Digital Media.

6. Positive Messages.

7. Negative Messages.

8. Persuasive and Sales Messages. Unit

4: Business Reports.

9. Informal Reports.

10. Proposals and Formal Reports. Unit

5: Professionalism and Team, Meeting, and Presentation Skills.

11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.

12. Business Presentations. Unit

6: Employment Communication .

13. The Job Search and Resumes in the Digital Age.

14. Interviewing and Following Up. Appendixes. A. Document Formats. B. Proofreading and Corrections Symbols. C. Citation and Documentation Formats. Front Matter and End Matter. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups.

Title tag

1. Mastering the Art of Business Communication: Essential Guide
2. Business Communication Essentials: Effective Techniques and Strategies
3. The Essentials of Powerful Business Communication: Essential Skills for Success